Magnet Media Blog
As a first timer at SxSW I wasn’t too sure what to expect when I arrived in Austin. Surprisingly enough, I found a lot of very well-respected innovators in both the digital media and tech industries addressing the same concerns many brands and media companies are experiencing today.
At most panels I attended and conversations I had with peers, it seemed as if multi-platform content distribution was the overarching topic of discussion; More specifically, Snapchat was on everyone’s mind. The fact that there is a platform out there that is delivering 8 billion video views a day and is almost exclusively reaching generation z and y is game-changing for the digital media industry.
Television, video, film, content – whatever you want to call it – has become a major part of our cultural foundation. “We’re living in a golden age of content and technology. On demand, across screens, and interactive. So cool. Smiley face emoji”
Unfortunately I can’t quote anyone famous, like Malcolm Gladwell (@Gladwell), with that but it’s a statement I find hard to refute as I take a look at 2016.
16 months ago, a survey revealed that more than 3/4 of U.S. TV homes utilize a DVR, use video on demand, or subscribe to Netflix. I, like the people in this survey, use all of the above (and then some) to access my favorite content. And while we may be living in a “golden age” where the diversity of stories being told continues to broaden, I’m starting to believe that having all this new content is not as great as it seems.
Let me explain, using a personal story…
Who’s the best person to tell your company’s story? It might be the CEO or a sales rep or a spokesperson, but often it’s a customer. Someone who loves what you’ve done for them and is willing to share the story can be a powerful asset. These case studies, or customer stories, or testimonials, are often the most compelling way to explain how well you serve your customers and meet their needs.
But the logistics of telling those stories can be tricky. How do you get the customer in front of a camera when the sales team owns the relationship and doesn’t want marketers getting in the way, or taking up the the client’s time, or asking it it would be OK for a video crew to invade the office for a few hours? Especially when we’re just a vendor, and the customer doesn’t owe us any favors.
Here are some tips our customers have found useful…
We had the pleasure of hosting an event here in the office last week. Called The Best of Brand Storytelling, it focused on two recurring, influential trends going on in the video industry right now. Two panels of knowledgeable speakers discussed each topic alongside our CEO Megan Cunningham. The first panel was on Corporate Social Responsibility efforts […]
VidCon began just 5 years ago and hosted a respectable but small crowd of 1,400 attendees. By the time the Anaheim Convention Center opened its doors for this year’s conference, that total had grown to 18,000 attendees, many of them enthusiastic fans of the headlining online video creators. The conference is, in large part, designed for these fans, to provide them […]
You already know you need video. You’ve likely committed a significant amount of your marketing budget to creating a steady stream of content and optimizing your YouTube channel in an effort to increase organic viewership. But here’s an important question to ask. Let’s say you’re getting decent impressions and views. How do you know if […]
We recently produced a new original, animated series for National Geographic Kids’ digital properties. Called 50 Birds, 50 States, the series was just named a finalist in the Cynopsis Kids !magination Awards in the category of Interstitial Series. This fun, energetic series follows Barry the Bald Eagle, America’s national bird, as he soars from coast to […]
Here are a few stats for you to consider: 1. Videos Increase People’s Understanding Of Your Product Or Service by 74% 2. YouTube Is The Number Two Search Engine In The World 3. A Third Of All Online Activity Is Spent Watching Video Those are just three of the 25 amazing stats on the effectiveness of […]
A group of friends started a club to teach digital literacy to underprivileged students at their school in India. A young woman made a documentary about the challenges that Morgan, a non-binary transgender high school student, faces on a daily basis. Students in London organized an event to raise awareness about food waste — serving guests snacks rejected by […]
Summer is almost here. Time to start thinking about beach trips, outdoor concerts, and…a new job? If you’re in the market for the latter, we have some exciting openings to check out. Visit our careers page for information about all available positions and take a look at some excerpted information from our Business Development Director post below: BUSINESS […]