Hatchimals: How The Toy Craze of the Year Could Be the Strategic RoadMap that Every Innovative Marketer Should Steal
If you haven’t heard of Hatchimals, they stunned the toy industry (and traumatized the world of parents) by emerging as the ‘must-have’ toy of the season. And the secret to their success was in a new approach to digital strategy that’s within reach of every marketer.Read More
My Experience at AirBnb Open 2016
This is the stage where Airbnb changed the future of travel forever.
The day of the event was exhilarating. Thousands of attendees poured into the auditorium, buzzing with anticipation. They settled into their seats, the crew gave the all-clear, and CEO Brian Chesky nodded, signaling that he was ready to deliver his long anticipated announcement…Read More
Magnet Media on Facebook Live!
With Facebook Live being made available to all profiles this year, creating a live-stream is as simple as pulling up the app and pressing a button. Brands looking to score big in the live video space, however, are going to have to get a little more creative. And with more creativity comes more complications.Read More
What Does It Feel Like to Rule the Seven Kingdoms?
The Game of Thrones TV phenomenon is not only gluing fans to their couches on Sunday nights, but is also creating a powerful online buzz. Between the large TV audiences, social media buzz, and passionate fans, Magnet Media saw a huge opportunity for Google Fiber TV.Read More
SXSW In Review: Creating Content for a Multi-Platform Universe
As a first timer at SxSW I wasn’t too sure what to expect when I arrived in Austin. Surprisingly enough, I found a lot of very well-respected innovators in both the digital media and tech industries addressing the same concerns many brands and media companies are experiencing today.
At most panels I attended and conversations I had with peers, it seemed as if multi-platform content distribution was the overarching topic of discussion; More specifically, Snapchat was on everyone’s mind. The fact that there is a platform out there that is delivering 8 billion video views a day and is almost exclusively reaching generation z and y is game-changing for the digital media industry.Read More