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  • Interactive Videos: Choose Your Own Engagement Rate

    You already know you need video. You’ve likely committed a significant amount of your marketing budget to creating a steady stream of content and optimizing your YouTube channel in an effort to increase organic viewership. But here’s an important question to ask. Let’s say you’re getting decent impressions and views. How do you know if […]

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  • 50 Birds, 50 States: A New Magnet-Produced Original Series For Nat Geo Kids

    We recently produced a new original, animated series for National Geographic Kids’ digital properties. Called 50 Birds, 50 States, the series was just named a finalist in the Cynopsis Kids !magination Awards in the category of Interstitial Series. This fun, energetic series follows Barry the Bald Eagle, America’s national bird, as he soars from coast to […]

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  • Live On Set: How To Prepare For Your First Video Shoot

    Here are a few stats for you to consider: 1. Videos Increase People’s Understanding Of Your Product Or Service by 74% 2. YouTube Is The Number Two Search Engine In The World 3. A Third Of All Online Activity Is Spent Watching Video Those are just three of the 25 amazing stats on the effectiveness of […]

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  • Adobe Youth Voices Awards: Last Week To Vote!

    A group of friends started a club to teach digital literacy to underprivileged students at their school in India. A young woman made a documentary about the challenges that Morgan, a non-binary transgender high school student, faces on a daily basis. Students in London organized an event to raise awareness about food waste — serving guests snacks rejected by […]

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  • Join Our Team! Hiring A Business Development Director (+ Other Exciting Roles!)

    Summer is almost here. Time to start thinking about beach trips, outdoor concerts, and…a new job? If you’re in the market for the latter, we have some exciting openings to check out. Visit our careers page for information about all available positions and take a look at some excerpted information from our Business Development Director post below: BUSINESS […]

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  • Thanks for coming to Spring Cocktails w/ Magnet [Photos]

    Last Thursday, we enjoyed a night of drinks and catching up with clients and colleagues. Thanks to all who came out to celebrate spring and the launch of our Premium Content Distribution Network.** Check out a brief slideshow of images here — and we hope to see you at another event in our office soon! ** A […]

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  • Gotham Media’s VC Forum & Whiskey Tasting [Here @ Magnet, 4/23]

    We’re excited to host Gotham Media’s annual VC Forum and Whiskey Tasting again this year. It’s always a great event that brings some of the brightest (and most successful) minds in venture capital together with entrepreneurs to discuss the current industry climate. Plus, there’s whiskey, so it’s a definite win-win for all. This year, the […]

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  • Broadcast To Your Audience Using Google Hangouts On Air

    Last week we hosted a live Google+ Hangout On Air about the value of….Google Hangouts On Air. It was very meta. We figured, what better way to demonstrate the platform’s value than by showing how it works in real-time? Hosted by two of our in-house experts (Director of Production John Santora and Associate Producer Fernando Maldonado), […]

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  • Content Chaos: Navigating the Path to Engagement [Interview with Andy Seibert]

    Each year, The Content Council produces an event geared toward C-level executives that focuses on the latest trends, content strategies, research, case studies, and more. This year’s conference is to be held right here in New York City, from March 22-24 at the Gansevoort. Our CEO Megan Cunningham will moderate a panel during Monday’s packed schedule (see the full […]

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  • Adobe Stands Out With Corporate Responsibility Efforts

    We get a particular type of joy from working with clients who focus their time, money, and influence on creating social change. One such client is Adobe, whose Corporate Responsibility initiatives focus on education, sustainability, and community. As a large part of that, the Adobe Youth Voices program operates with one mission in mind: to ignite “young people’s Creative […]

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