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  • Creating a Brand Character: Can it Make a Difference?

    Readers, viewers, gamers — anyone entrenched in a story big or small inherently seeks an emotional connection with its characters. It’s what makes it possible to stay up all night binge-watching your new favorite show, to feel tears well during an inspiring commercial, or to read that same amazing novel three times over. Successful content marketers know this character-driven […]

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  • Inside the Magnet Media Production Studio: Green Screen & Visual Effects

    With a green screen, it’s possible to appear as if you’re anywhere, at any time; it gives you a certain freedom to get creative with special effects and visuals. For a recent project with financial services company Bankrate, we filmed influential financial editor, author, and speaker Jean Chatzky in our NYC studio with the screen behind her. Our […]

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  • Are Super Bowl Ads Digital Content?

    This year’s Super Bowl was the most watched television event in U.S. history — and shattered previously held live streaming records — facts that make room for the big question: are Super Bowl ads worth it? Does having the largest captive audience of all time justify a $4.5 million price tag for 30 seconds of air time? […]

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  • Fresh Competition: Jason Kilar Launching Online Video Service, Vessel

    Jason Kilar, former Hulu CEO, is up to something new and potentially huge. His latest venture is Vessel, an online video service that’s now open as an invite-only beta, but could be open to the public at large as early as March. Depending on your point of view, Kilar could be trying to compete with YouTube’s dominance […]

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  • Kino MacGregor Takes a Yogi’s Tour of SF in New Series ‘Stop Drop & Yoga’

    Sometimes you just need to center yourself again. International yoga instructor, author, and YouTube/social media sensation Kino MacGregor demonstrates how to do just that in her new, original web series Stop Drop & Yoga, now available to stream on Scripps uLive. Part travel series, part yoga series, this first installment follows Kino as she travels around San Francisco, […]

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  • As Retirement Crisis Looms, Video Plays Increasing Role In Savings Messaging

    Retirement is at once a beautiful thing to consider (think: days off, no work-related stress or deadlines, time to read for pleasure), and a daunting notion (think: pressure of earn more, save more, now, now, now). The looming “retirement crisis” does nothing to calm anxiety related to the latter. Reports on that — including the […]

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  • In the Magnet Media Production Studio: What’s Been Happening Lately?

    Science labs for puppets, holiday sing-a-longs, branded beer Vines — it’s been a busy year in our in-office studio. We moved to our current location nearly two years ago now. Time’s passed quickly and has been filled with a variety of video projects we’re proud of — many of which were shot right here in studio. Within the past […]

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  • Apply! ‘Marketers that Matter’ Awards in SF; Applications Due Jan. 23rd

    Sponsored by The Wall Street Journal and Twitter, the 2015 Marketers that Matter Awards Gala will aim to answer the question: who is defining the new frontier of marketing? After the ongoing application process, open through January 23rd, a panel of judges will determine award-worthy marketing leaders, highlighting executives and teams who created important, influential programs with proven results throughout the year. “Marketing has never seen a […]

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  • #GoodThings With Martha Stewart (New Episodes Until Christmas!)

      Don’t forget to check Martha Stewart’s site and YouTube channel today and in the days leading up to Christmas for last-second tips and tricks that will help take your holiday hosting to the next level. On the latest episode of #GoodThings, Martha shares how to make Hazelnut Chocolate Cups (yum). Check out the full playlist below — and […]

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  • Events This Week: Holiday Parties, Hackathons, & More!

    December is in full swing. Our office is decorated, our holiday party is scheduled, and we’re collectively pushing our efforts toward making the next two weeks uber-productive leading into the holiday break. It’s a busy time of year, to be sure, but there’s plenty of reason to squeeze in a few of this week’s events into […]

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