The 3 Reasons Why Interactive Video Is Great For Your Video Content
People today are bombarded with so much content that they are skeptical of everything. In our fast-paced world of snaps and swiping, it is difficult to connect with viewers due to the sheer amount of content they are exposed to. Consumers want choice, control and content that is personalized to them. Part of the reason is that viewers feel overwhelmed is that most of the content they see is irrelevant to their daily life.Read More
Hatchimals: How The Toy Craze of the Year Could Be the Strategic RoadMap that Every Innovative Marketer Should Steal
If you haven’t heard of Hatchimals, they stunned the toy industry (and traumatized the world of parents) by emerging as the ‘must-have’ toy of the season. And the secret to their success was in a new approach to digital strategy that’s within reach of every marketer.Read More
My Experience at AirBnb Open 2016
This is the stage where Airbnb changed the future of travel forever.
The day of the event was exhilarating. Thousands of attendees poured into the auditorium, buzzing with anticipation. They settled into their seats, the crew gave the all-clear, and CEO Brian Chesky nodded, signaling that he was ready to deliver his long anticipated announcement…Read More
Magnet Media on Facebook Live!
With Facebook Live being made available to all profiles this year, creating a live-stream is as simple as pulling up the app and pressing a button. Brands looking to score big in the live video space, however, are going to have to get a little more creative. And with more creativity comes more complications.Read More
What Does It Feel Like to Rule the Seven Kingdoms?
The Game of Thrones TV phenomenon is not only gluing fans to their couches on Sunday nights, but is also creating a powerful online buzz. Between the large TV audiences, social media buzz, and passionate fans, Magnet Media saw a huge opportunity for Google Fiber TV.Read More