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  • Content Chaos: Navigating the Path to Engagement [Interview with Andy Seibert]

    Each year, The Content Council produces an event geared toward C-level executives that focuses on the latest trends, content strategies, research, case studies, and more. This year’s conference is to be held right here in New York City, from March 22-24 at the Gansevoort. Our CEO Megan Cunningham will moderate a panel during Monday’s packed schedule (see the full […]

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  • Adobe Stands Out With Corporate Responsibility Efforts

    We get a particular type of joy from working with clients who focus their time, money, and influence on creating social change. One such client is Adobe, whose Corporate Responsibility initiatives focus on education, sustainability, and community. As a large part of that, the Adobe Youth Voices program operates with one mission in mind: to ignite “young people’s Creative […]

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  • #DearMe: The Women of Magnet Media Celebrate International Women’s Day [VIDEO]

    International Women’s Day is coming up on Sunday, and is dual part call-to-action and celebration. By definition, it’s “a global day celebrating the economic, political and social achievements of women past, present and future.” That future part is key, because it’s a day of looking back, but also one of thinking ahead and moving forward. This […]

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  • Creating a Brand Character: Can it Make a Difference?

    Readers, viewers, gamers — anyone entrenched in a story big or small inherently seeks an emotional connection with its characters. It’s what makes it possible to stay up all night binge-watching your new favorite show, to feel tears well during an inspiring commercial, or to read that same amazing novel three times over. Successful content marketers know this character-driven […]

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  • Inside the Magnet Media Production Studio: Green Screen & Visual Effects

    With a green screen, it’s possible to appear as if you’re anywhere, at any time; it gives you a certain freedom to get creative with special effects and visuals. For a recent project with financial services company Bankrate, we filmed influential financial editor, author, and speaker Jean Chatzky in our NYC studio with the screen behind her. Our […]

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  • Are Super Bowl Ads Digital Content?

    This year’s Super Bowl was the most watched television event in U.S. history — and shattered previously held live streaming records — facts that make room for the big question: are Super Bowl ads worth it? Does having the largest captive audience of all time justify a $4.5 million price tag for 30 seconds of air time? […]

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  • Fresh Competition: Jason Kilar Launching Online Video Service, Vessel

    Jason Kilar, former Hulu CEO, is up to something new and potentially huge. His latest venture is Vessel, an online video service that’s now open as an invite-only beta, but could be open to the public at large as early as March. Depending on your point of view, Kilar could be trying to compete with YouTube’s dominance […]

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  • Kino MacGregor Takes a Yogi’s Tour of SF in New Series ‘Stop Drop & Yoga’

    Sometimes you just need to center yourself again. International yoga instructor, author, and YouTube/social media sensation Kino MacGregor demonstrates how to do just that in her new, original web series Stop Drop & Yoga, now available to stream on Scripps uLive. Part travel series, part yoga series, this first installment follows Kino as she travels around San Francisco, […]

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  • As Retirement Crisis Looms, Video Plays Increasing Role In Savings Messaging

    Retirement is at once a beautiful thing to consider (think: days off, no work-related stress or deadlines, time to read for pleasure), and a daunting notion (think: pressure of earn more, save more, now, now, now). The looming “retirement crisis” does nothing to calm anxiety related to the latter. Reports on that — including the […]

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  • In the Magnet Media Production Studio: What’s Been Happening Lately?

    Science labs for puppets, holiday sing-a-longs, branded beer Vines — it’s been a busy year in our in-office studio. We moved to our current location nearly two years ago now. Time’s passed quickly and has been filled with a variety of video projects we’re proud of — many of which were shot right here in studio. Within the past […]

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