Product managers can get so involved for months, or even for years, in the development of a new product or service that they can get consumed in all of the great new things the product offers. This passion is great for development, but doesn’t always translate well into marketing.
This is especially true in the technology world, where some of those great new features can sound a little dry or complicated to the consumer (see our post yesterday on how tech companies can use humor to make their product videos more engaging). And with so many new tech products and services coming out all the time, consumers can have a hard time keeping up.
A well-produced video can solve these problems by capturing the product manager’s passion and turning it into a tool that can attract the attention of customers. Producing a video specifically for the Internet has the added advantage of interactivity and share-ability, which increases brand loyalty and spreads it to a global audience.
But with so many options available today, (blogging, social media, banner ads) why invest the time and money necessary to produce a high-quality video?
First of all, video is the consumption medium of choice for online audiences, and is the most entertaining way to show off the benefits of your new product. Of all Internet users who spend money online, 96 percent of them say they watch online videos.
Businesses that produce videos have seen an increase of 30 percent in their conversion rates. Additionally, research has found that purchases made on a website with videos are 13 percent higher on average than pages without video.
Videos also help your website get seen, as search engines are 53 times more likely to list your brand on the front-page of a search result.
Finally, smart web video campaigns have been proven to create lucrative sales opportunities. “Will it Blend,” for example, increased sales for BlendTec by 700 percent, thanks in no small part to the hundreds of millions of views their videos received. That kind of ROI cannot be duplicated in another medium, and also is a powerful opportunity for branding.
Awhile back, Magnet Media Founder and CEO Megan Cunningham presented these compelling arguments for why an online product video is an indispensable part of a new product launch.
So if you’re ready to make the next great viral video ad, we’ve taken all of Megan’s advice on best practices and assembled a FREE downloadable Tip Sheet: 5 Tips To Produce a Killer Online Product Video.
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What do you think is the most important part about making a killer online product video? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.
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To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do
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Ryan W. Neal is a journalist from Sacramento, California. After earning a B.A. in English and philosophy at UC Santa Barbara, he interned with the Santa Barbara Independent and wrote freelance stories for the Sacramento News & Review, The Summit Daily News, and Virgin.com/music. He earned his M.S. in journalism from Columbia University, and now works as Editorial Assistant at Magnet Media.
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