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Tips On Appealing To Your Mobile Audience :: Magnet Media Minute (video)

This week on the Magnet Minute, Amy helps you tailor your web content to appeal to a mobile audience. In growing numbers, people are using their mobile devices to engage on social media platforms, so you’ll want to make sure your mobile bases are covered in order to avoid discouraging your audience due to the [...]

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Magnet’s West Coast Open House Event (video)

As you, our dedicated blog readers know by now, we held an open house event a couple weeks ago at our brand new west coast office in San Jose, California. Not only was it a lot of fun and a celebration of Magnet’s expansion, but it was a great way to connect with clients old [...]

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Yahoo!’s Marissa Mayer Makes Big Social Media Move, Buys Tumblr

In what The New York Times is calling a “a splashy move by Marissa Mayer to shake up her company,” the fairly new Yahoo! CEO led the charge to acquire social networking and microblogging site Tumblr this week for $1.1 billion. In that same article, it describes the purchase as a significant shake up of the [...]

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Events Happening This Week: Our Magnet NYC HQ Open House and Internet Week!

This Thursday, not coincidentally in the middle of New York’s official Internet Week, we’re hosting an Open House party at our brand new headquarters and you should come! All you need to do is RSVP here, show up, and have a great time. Drinks on the house and delicious food from ‘wichcraft will be available [...]

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Brand Meltdowns, Paid YouTube Channels & First Tastes: Magnet Media Labs Podcast #19

In our 19th episode, the Magnet Media Labs team discusses stories from the past few weeks including YouTube’s initial rollout of 30 paid subscription channels, some missteps and mea culpas from Mountain Dew, a public Facebook meltdown from Amy’s Baking Company, branded video from Bombay Sapphire, and we watch a viral video (and discuss exactly [...]

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Tip Sheet: 5 Ways Businesses Can Use Google+ Hangouts

The Hangouts feature on Google+ allows anyone with an internet connection, a web cam, and a Google+ account to host online meetups, share ideas with friends or coworkers, work on projects, talk to friends, and more – whether for business or pleasure.  The feature can be of particular use to businesses, however, as it can [...]

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Visuals and Social Media – Why You Need Photos For Your Online Presence :: Magnet Minute (video)

This week on the Magnet Minute, Amy talks about photos and how using them to engage your social media audience is essential to increase awareness about your brand. You’ve definitely heard names like Instagram, Snapchat, and Pinterest in the social media world. Photo-sharing applications that are growing in popularity and are therefore encouraging brands to [...]

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Midnight Media Capture Webinar To Feature Magnet CEO Megan Cunningham

The online broadcasting channel Midnight Media Capture, which brands itself as a destination for storytelling with a marketing twist, is set to feature Magnet Media CEO Megan Cunningham on it’s upcoming live webinar event on Monday, May 20. As you’ve likely gathered from the channel’s name, the event will begin at 11:30pm and carry through [...]

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INFOGRAPHIC: Native Ads Vs. Display Ads (And How Mobile Fits In)

Within the online ad universe, there’s been a battle brewing: which works best, native ads or banner/display ads? According to results from this native ad effectiveness study conducted by Sharethrough and IPG Media Lab, native advertising engages audiences in deeper, lengthier ways. The study’s goal was to measure “visual attention and brand lift” caused by native ads [...]

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Events Happening This Week: Art Meets Technology, Successes/Failures In Crowdfunding, NYC Tech Picnic, And More!

So, you’re interested in crowdfunding? Or maybe you’re really into startup culture? Perhaps you’re a tech entrepreneur of some sort? Or I know, you want to know more about the intersection between art and technology. Not that? Ok, you’re super into data visualization? The future of mobile technology!? I think you get the point. No [...]

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