Director of Marketing Ryan Swearingen flew the coop this week, jetting off to California for Magnet’s West Coast office open house, leaving Brandan and myself with one less voice and point of view. But then, after weeks of hoping she’d be able to join in, the podcast’s fourth member Felicia Montalvo joined us! So, three out of four members were present. Hopefully we’ll get to four out of four soon!
This week, we discuss a new ad campaign for the Anar Foundation that allows children of a certain height to see a different message than their taller parents. In this particular case, the youngsters are given a message about child abuse that their adult counterparts cannot see from their angle. Vimeo also comes up quite a bit on this week’s episode. First of all, the web video site has begun a new project through which it connects indie filmmakers to larger companies for ad collaboration. Second, a new Kristen Bell movie will be released on Vimeo’s new Video On Demand service on the same day it’s to be released in theaters.
Continuing on this streak of exciting changes, expansions, and events, Magnet Media celebrated its West Coast office open-house in downtown San Jose, CA last night. Opening its new office doors to more than 100 guests, including many from influential San Francisco Bay Area tech companies, the staff and guests mingled, ate, drank, and revelled in the excitement of an expanding company within a growing industry.
Magnet’s CEO Megan Cunningham was on hand for the party and had this to say previously. “I’m so excited to expand our footprint to include adedicated Bay Area team to continue to support the demand for video content in the West Coast tech community.Our client list includes Google, Adobe, Microsoft, Norton by Symantec, and many more, so it’s a natural move for us to maintain a full-time presence on the West Coast to serve them and many other tech companies.” Read More…
There was a full house at Magnet Media’s office last night for the BigScreen LittleScreen May Flowers event, which serves as a New York City showcase for web video producers, distributors, and talent. Matt Semel and Magnet Media Originals GM Paul Kontonis hosted the event, celebrating original web content and its creators with screenings and beers and plenty of socializing.
BigScreen LittleScreen was created in 2007 to help support and encourage the growth of web TV and its burgeoning community. For more than six years now, it’s been providing a monthly stage for some of the city’s best web video producers to showcase their work and engage in dialogue about it with the attending members of the industry and community. It’s sponsored by the IAWTV.
Check out the event’s photo album here, which is on the BigScreen LittleScreen Meetup.com page. If interested, join the group and attend the next event!
On Wednesday night, the following works were showcased and discussed. Read More…
On this week’s Magnet Minute, Amy shares ways to optimize your YouTube channel and videos in order to increase chances of being discovered within search and grow your audience. And these are just some of the tips! Don’t just focus on these tips for future content, also visit previous Magnet Minute episodes to see how you can tweak things and increase your content’s potential.
As the web TV/video industry continues to shift and mold and grow – and to test models of monetization – business approaches and content development are taking on various forms. In this regard, there’s been some interesting news coming from YouTube in recent days and weeks.
On the one hand, the web video giant seems to be positioning itself as an entirely separate entity from competitors like Netflix by focusing on its viral video proliferation and encouraging home-grown talent rather than focusing only on celebrity-driven content; while on the other hand, it’s been reported that YouTube will begin offering paid subscription channels, placing itself into direct competition with the likes of the subscription-only Netflix streaming service. Read More…
Each week, a member of the production team shares what’s been inspiring him or her creatively.
This week, the following two videos served that purpose. Both revolve around imagery, whether animated or live footage, set to narration, providing intense and beautiful sensory experiences. The first was created by actor Joseph Gordon-Levvit’s collaborative production company HitRECord and the second is a promotional video for the organization Good Books. As described by the creators, the video is the ”graphic equivalent of a drug fueled rant bringing all of our collective skills to bear.” It’s intense and awesome.
It’s the start of another week, which equates to excitement about the week’s upcoming tech, digital, and marketing events. That’s never been more true over here at Magnet Media than during this week, as one such event, Wednesday’s BigScreen LittleScreen, will be hosted in our new office headquarters. Be sure to come check it out! And check some other events, too: Read More…
If you notice improved sound quality on this week’s podcast, we’re glad! It’s going to get even better soon too, so keep tuning in as we get further adjusted into the new office headquarters. Anyway, this was a great week in the digital, tech, and marketing spheres, with much of the excitement surrounding the Digital Content NewFronts events occurring throughout New York City. The growth and evolution of web TV were topics on the tips of many tongues.
Because of that, we (Ryan Swearingen, Brandan Jones, Emily Wilson) began this week’s episode chatting about Netflix’s self-published vision of the future. It’s an interesting read and we picked out some highlights for discussion, addressing the question of whether or not traditional TV could become obsolete sooner than later as more people shift to digital viewing habits. We also talked about the revamped business approach by YouTube, as presented at its own NewFronts event this week. The web video site will aim to focus more investments in its own homegrown talent rather than spending as much money on celebrity-focused programming. Read More…
It’s the end of the week and we know what you’re spending this final workday thinking about: what’s been going on in the lives of all those former YouTube sensations? What’s happening with Miss Teen South Carolina, Keyboard Cat, Star Wars Kid, Psy, and the Bed Intruder? Well, wonder no more! This infographic, courtesy of Vixy.net, provides a Then & Now look into the lives of those and other individuals who’ve been propelled to (mostly) short term fame by way of a fateful YouTube upload.
It’s interesting to consider our current online video and click-to-share culture as it cycles through video sensations at fast paces. While we all get a hearty laugh, spread the link to friends online, and then go on with our day, those actually in the video may experience longer-lasting effects. While most do retunr to their ordinary lives — albeit likely recognized from time to time in passing — after their 15 minutes of fame, others can see record deals or recurring TV gigs come from their successful web video.
See which sensations are finding enduring success in the infographic below! Read More…
It’s fairly intuitive that if a web video ad goes viral, it does significant good for both the client and agency. But this study from video technology company Unruly Media Inc. (reported on by eMarketer) highlights just how important it is, especially in the first days of a given campaign. And even if the video doesn’t go completely viral, if sharing is to occur on a decent scale, it needs to happen within the first days of a video’s launch.
Unruly Media took a look at social video sharing throughout 2012, tracking the 200 most-shared brand videos. It ”found that the first three days after an ad’s debut determined a lot about its success: 10% of total shares occurred on the second day after debut, the apparent high point for video ad sharing. And the first three days saw one-quarter of total shares,” writes eMarketer.
Magnet Labs is a discussion of digital marketing through commentary, context, and thought leadership. It's an outlet for Magnet's Editorial & Research team to share insights gleaned from 12 years in the field. As part of our ongoing commitment to exploring the latest trends and opportunities in connected technology, our hope is to create a space for true dialogue between those with a shared passion for storytelling.
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