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Branded Entertainment

How To Win The Story Wars? Make Audience The Main Character

Everybody shares pictures of puppies, kittens, and gophers online. People rarely share branded content, but when they do prolifically, it goes viral. For example, Pepsi’s “REFRESH” project brought in 80 million votes the year it launched and tallied 3.5 million Facebook fans. Virgin Mobile’s “Retrain Your Brain“ ad reached nearly 2 million people in its first [...]

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Live Vivisection of In-Season Web Series At Social Media Week

While vivisection of a live organism may be a hotly debated issue, Magnet Media and the International Academy of Web Television will perform the first-ever live vivisection of a web series next Tuesday, February 19, during Social Media Week in New York. A panel of expert digital content doctors will inspect and dissect the latest [...]

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YouTube and Social Media Strategy Add Value To Super Bowl Ads

Until just a few years ago, the unveiling of a major brand’s Super Bowl campaign was, for many people, as exciting as the game itself.  Advertising firms were known for being tight-lipped until just days before kickoff, with some keeping complete secrecy until the commercial’s debut. Now, Super Bowl marketers utilized YouTube and a focused [...]

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Branded Videos: Magnet Media Labs Podcast No. 5

It’s Friday afternoon again, and Anwar Warner, Brandan Jones, Ryan W. Neal, and Ryan Swearingen are back with another Magnet Labs podcast. We’re kicking back, opening some beers, and discussing the top digital and social stories of the week. We kick it off this week the the announcement of Facebook’s new Graph Search function. We [...]

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Creative Inspirations: Web Video Pioneer Felicia Day and ‘Geek & Sundry’

As Assistant Editor Ryan W. Neal shared last week, every Monday morning at Magnet Media’s NYC offices, we devote a few minutes to sharing digital video, social media, or interactive work we find inspiring or pertinent to our work as digital content creators. We’ve decided to let you, our faithful readers, in on some of the [...]

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Creative Inspirations: Interactive Videos

Every Monday morning at the Magnet Media office, we take some time to share media innovations that are inspiring us and pushing our work to the next level. We see a lot of cool stuff, so we decided, “why not share this cool stuff with our blog readers?” Not sure why it took so long [...]

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Using Memes for Your Brand: Magnet Minute [video]

This week on the Magnet Minute, Amy’s talks about memes and how they can be an engaging tactic to lead a brand’s online audience to action. If you’re not familiar with the term “meme,” it’s referring to a behavior or concept that spreads throughout the Internet, usually in a visual format such as photo or [...]

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Interview: Adam Sewall & Greg Franzese of Ooyala’s VideoMind Blog

Ooyala offers a multi-platform video solution used by some of the world’s biggest media companies and brands. From the collective brainpower of engineers, product developers, data scientists, and marketers, Ooyala’s VideoMind blog provides unique and useful insights into the world of online video and personalized digital media.  VideoMind stands out in the world of corporate [...]

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Vidcon 2012: How Big Frame Partners Brands with YouTube Talent (Magnet Minute Video)

This week on the Magnet Minute Amy visited Vidcon 2012, a conference for video content creators hosted by the YouTube community to meet, collaborate, and learn more about the industry. Since many of the larger YouTube talents are turning to network companies to learn better video practices and monetize what they love to do, Amy [...]

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YouTube Premium Channels & What They Mean for Small Business: A View from Both Sides

The game is changing over at YouTube and it could affect how you use the platform for your own small business. Amy Schmittauer wrote a piece here on Magnet Media about the new YouTube Premium Channels back in December. She noted that YouTube paid big bucks to celebrities and brands such as Ashton Kutcher, The Wall Street Journal, and [...]

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