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Events Happening This Week: Our Magnet NYC HQ Open House and Internet Week!

This Thursday, not coincidentally in the middle of New York’s official Internet Week, we’re hosting an Open House party at our brand new headquarters and you should come! All you need to do is RSVP here, show up, and have a great time. Drinks on the house and delicious food from ‘wichcraft will be available [...]

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Midnight Media Capture Webinar To Feature Magnet CEO Megan Cunningham

The online broadcasting channel Midnight Media Capture, which brands itself as a destination for storytelling with a marketing twist, is set to feature Magnet Media CEO Megan Cunningham on it’s upcoming live webinar event on Monday, May 20. As you’ve likely gathered from the channel’s name, the event will begin at 11:30pm and carry through [...]

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Events Happening This Week: Digital Conferences, Meetups And Happy Hours

Now it really, finally feels like Spring has descended upon New York City. It’s easier to get around now, with no heavy coat required, and I imagine you feel lighter on your feet and ready to extend yourself socially. Thank goodness for that, because this city has a lot going on, specifically in the digital [...]

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How To Win The Story Wars? Make Audience The Main Character

Everybody shares pictures of puppies, kittens, and gophers online. People rarely share branded content, but when they do prolifically, it goes viral. For example, Pepsi’s “REFRESH” project brought in 80 million votes the year it launched and tallied 3.5 million Facebook fans. Virgin Mobile’s “Retrain Your Brain“ ad reached nearly 2 million people in its first [...]

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To Help Digest Big Data, Consumers Need Compelling Infographics

In large part thanks to sites like infographics.com, visual.ly and others focused on data visualization, infographics are popular. And with good reason: they’re often bold, visually interesting and provide an exciting way to take in large quantities of data that might otherwise be overwhelming, or even boring, to read. But not all infographics are created equal. According to [...]

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Engage Your Audience Using Nostalgia :: Magnet Minute [video]

This week on the Magnet Minute, Amy shares advice about engaging your audience on social media by bringing up nostalgic moments. It’s no secret people like to share memories with others, but most online sharing is about the present moment. Nostalgia is a great way to strike a chord with your audience; a way to remind [...]

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Events This Week: Breakfasts, Conversations, Mixers, and Forums

Spring supposedly started last week,  but you wouldn’t know it if you live in New York. It was even snowing a bit this morning. Luckily, there are plenty of indoor events happening this week so you can have fun and network while staying warm and dry. We’ve listed some of the most interesting things happening [...]

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Google Plus Hangouts :: Magnet Minute [video]

This week on the Magnet Minute, Amy talks about Google Hangouts, a video conferencing feature of Google Plus that continues to be a popular way of bringing people together online, whether for fun or for business. Google Hangouts are essentially video conferences with some additional bells and whistles. You can have up to 10 video [...]

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Tip Sheet: 5 Tips for the New Facebook News Feed

Last week at the Facebook headquarters in California, Mark Zuckerberg announced the biggest update to the News Feed since first releasing the feature in 2006. The update can be divided into three major parts: a greater emphasis on images, more user control over content, and alignment with Facebook’s mobile app experiences. “We want to give [...]

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Tumblr for Brands :: Magnet Minute [Video]

This week on the Magnet Minute, Amy discusses the popular social network Tumblr for the use of digital marketing strategy. A very popular and growing microblogging site, Tumblr achieves 18 billion pageviews per month to more than 86 million blog accounts. The interesting twist of this network is that it is both a blog and [...]

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