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Entertainment Marketing

Video Distribution: Give Your Content A Long Life After Creation

When content creators and brands think of video distribution, YouTube comes to mind and off the tip of the tongue. And for good reason, as we noted in a recent post, because YouTube is the most popular destination for users to digest web video. But as we also mentioned in that same post, while it’s important [...]

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Online Video Is Fastest Growing Type Of Consumer Service Offering, According To Study

Currently, social networking represents the world’s most popular type of consumer service, with 1.2 billion users (or 66 percent of the active Internet community) Tweeting, Facebooking, Tumbling, and more around the world. But Cisco’s new Visual Networking Index forecast indicates it won’t always remain this way. By 2017, online video, which is now the fastest growing type of [...]

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Cord-Cutting: NYT On How It Could Create New Social Opportunities

Though it’s yet to be studied by the likes of Pew or Nielsen, it’s apparent from discussions with and among those in the so-called Millennial generation that cord-cutting is a growing trend. And along with that increasing retreat from broadcast cable subscriptions comes another related trend: many are sharing login information to access online streaming [...]

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Ads, Apps, and Veronica Mars: Magnet Media Labs Podcast No. 12

The Magnet Media Labs podcast is back! A few weeks ago, we made a big move from our office at 12 West 27th Street all the way down to 122 West 27th Street. It took us some time to find the ideal place to record as the dust settled, but now it’s better than ever. [...]

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Crowdwatch: Veronica Mars, the Crowdfunding Game Changer

The Veronica Mars Kickstarter campaign can only be properly construed as a legitimate game changer. Six years after an unceremonious exit from television screens, Veronica Mars fans have spoken — they want closure. The Veronica Mars team did everything right as far crowdfunded campaigns go: they set up a modest goal—$2 million—with small pledges (minimum [...]

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The Social Media Oscars: Magnet Media Labs Podcast No. 11

Well folks, this is our last Magnet Media Labs broadcast from our office here on 12 West 27th Street in New York. We are in the midst of a big move to a new office, all the way down the street to 122 West 27th Street. Before our computers and equipment got boxed up, we [...]

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Live Vivisection of In-Season Web Series At Social Media Week

While vivisection of a live organism may be a hotly debated issue, Magnet Media and the International Academy of Web Television will perform the first-ever live vivisection of a web series next Tuesday, February 19, during Social Media Week in New York. A panel of expert digital content doctors will inspect and dissect the latest [...]

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Creative Inspirations: Interactive Videos

Every Monday morning at the Magnet Media office, we take some time to share media innovations that are inspiring us and pushing our work to the next level. We see a lot of cool stuff, so we decided, “why not share this cool stuff with our blog readers?” Not sure why it took so long [...]

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Magnet Media Labs: Spreecast Social Video Chat Platform

Spreecast is a live, group video-chat platform that in many ways is similar to the functionality of Google + Hangouts. Launched in 2011, Spreecast says its goal is to, “create the web’s next conversation platform using interactive video and the social networks you love.” It allows users to join in on live conversations using video, [...]

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Interview: Reid Rosefelt On Facebook Marketing for Filmmakers

From his website: Reid Rosefelt has worked as a film publicist and film marketer on over a hundred films, including “Stranger Than Paradise,” “Desperately Seeking Susan,” “High Art,” “All About My Mother,” “Central Station,” “Pollock,” “Crouching Tiger, Hidden Dragon,” and “Precious.”  His personal clients have included Errol Morris, Ally Sheedy, Harvey Keitel, IFC, and the [...]

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