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Facebook, Twitter, LinkedIn: Where Does Your Audience Live? :: Magnet Media (video)

On this week’s Magnet Minute, Amy discusses how social networks like Facebook, Twitter, Linkedin and Google Plus function differently and how each might best serve your specific audience. So before you jump in and launch a presence on these networks, consider her analysis. Facebook may be the biggest social network in the world, sure, but that [...]

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How To Win The Story Wars? Make Audience The Main Character

Everybody shares pictures of puppies, kittens, and gophers online. People rarely share branded content, but when they do prolifically, it goes viral. For example, Pepsi’s “REFRESH” project brought in 80 million votes the year it launched and tallied 3.5 million Facebook fans. Virgin Mobile’s “Retrain Your Brain“ ad reached nearly 2 million people in its first [...]

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Engage Your Audience Using Nostalgia :: Magnet Minute [video]

This week on the Magnet Minute, Amy shares advice about engaging your audience on social media by bringing up nostalgic moments. It’s no secret people like to share memories with others, but most online sharing is about the present moment. Nostalgia is a great way to strike a chord with your audience; a way to remind [...]

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Future Phone Booths, Facebook Home Phone & YouTube Grows Up: Magnet Media Labs Podcast No. 13

Ok, so we missed a week and lost our podcast co-founder / “Mayor” / only-labs-host-to-appear-on-all-previous-episodes, Ryan W. Neal. We did actually record a farewell episode last week, but alas, the tech gods did not smile upon us and some technical issues made it unsuitable for sharing. But that was then and this is now. We’re [...]

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Tip Sheet: 5 Tips for the New Facebook News Feed

Last week at the Facebook headquarters in California, Mark Zuckerberg announced the biggest update to the News Feed since first releasing the feature in 2006. The update can be divided into three major parts: a greater emphasis on images, more user control over content, and alignment with Facebook’s mobile app experiences. “We want to give [...]

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Infographic: The Internet In a Day

Have you ever stopped to think about how many people use the Internet in this world? You know the number must be huge, but how huge? And what do those people do on the Internet? Well this Infographic that we got from InternetServiceProviders.org takes a look at what happens on the Internet in just one day. [...]

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Infographic: The Billion Dollar Startups

In the past decade, we have witnessed several digital and social media startup companies reach nearly unheard of levels of success. Facebook has of course dominated the pack with its astronomical user base and incredible IPO. But since the social network launched in 2004, nearly a dozen other social startups are worth over $1 billion. [...]

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The Harlem Shake: Magnet Media Labs Podcast No. 9

Can you do the Harlem Shake? This week on the Magnet Media Labs podcast, Brandan Jones, Ryan W. Neal, and Ryan Swearingen talk about the crazy viral video phenomenon that swept the Internet this week. We discuss two new things that are gathering your digital information, and wonder: is it creepy, or is it brilliant? [...]

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Online Video Wars: Magnet Media Labs Podcast No. 7

It’s Friday and time for the Magnet Labs crew to loosen things up with the latest episode of the podcast. This week the team discusses Facebook’s video response to Vine and the battle of online video platforms, including YouTube’s plans for paid subscriptions, the launch of “House of Cards” on Netflix, and Hulu. Be sure to [...]

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Vine and Foodstagramming: Magnet Labs Podcast No. 6

It’s been a very cold week here in New York, but that won’t stop the Magnet Labs crew! We have a short podcast this week because of the shortened week, but Anwar Warner, Brandan Jones, Ryan W. Neal, and Ryan Swearingen still have a lot of things they want to discuss. First, there was Blockbuster’s [...]

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