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Study: Personal Computer Sales Dip While Mobile Use Rises (Rapidly)

Personal computer sales are heading downwards as mobile use is scaling upwards. The correlation is unmistakably strong, especially in the past year, according to this USA TouchPoints analysis, which looks at the reach of Internet use by adults aged 18-64 across PCs, mobile phones, and tablets. The information was gathered over three six-month periods (July [...]

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Second Screen Super Bowl: Magnet Media Labs Podcast No. 8

It may be dumping snow in New York, but not even winter storm Nemo can stop the Magnet Media Labs team. Kick back with Anwar Warner, Brandan Jones, and Ryan W. Neal as we break down the top digital stories of the week. We’re missing Ryan Swearingen this week, and we aren’t quite sure where [...]

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Advertiser’s Guide to Mobile (Infographic)

With the holiday season officially behind us, it’s time for advertisers to take note of the season’s major shopping trends. Unsurprisingly, it was a big year for online retailers. While the final numbers are still coming in, most forecasters predict an increase that is well into the two-digit figures. Thanksgiving day sales were up 17 [...]

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The Year in Content, Media, and Marketing [Infographic]

Each December, journalists of all kinds give their take on the previous year and the major events that defined it. Thanks to the digital age, we can now use big data to reflect on 2012 and see which events really mattered the most to people. Sparksheet took some of the year’s major events and cross-referenced [...]

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Battle Map for Digital Earth: Game of Tech Thrones

This holiday season, a major struggle is taking place between technology giants for domination over the digital world. With strange alliances, quiet legal battles, and app-based betrayal, there’s enough drama to rival HBO’s popular medieval fantasy show, “Game of Thrones.” Or at least enough for Economist to run an article about the escalating fight, complete [...]

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Magnet Labs: One Week With iOS 6

The big buzz in the digital world the past week has been the release of the iPhone 5 as well as the latest mobile operating system from Apple, iOS 6. Well three of our researchers in the Magnet Labs all updated our iPhones, and we have one devout Android user. We spent the week sharing [...]

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Interview: Adam Sewall & Greg Franzese of Ooyala’s VideoMind Blog

Ooyala offers a multi-platform video solution used by some of the world’s biggest media companies and brands. From the collective brainpower of engineers, product developers, data scientists, and marketers, Ooyala’s VideoMind blog provides unique and useful insights into the world of online video and personalized digital media.  VideoMind stands out in the world of corporate [...]

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Second Screen Roundup: Brightcove, Viggle on Verizon, & The Avengers

In the last roundup, the second screen was called “the wild west of television.” Just two weeks later, it’s being described as “the marketer’s Holy Grail.” Its actually not just hyperbole. New data from Nielsen shows that using smartphones while watching TV is up 34 percent, while tablets have risen a massive 400 percent as [...]

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Second Screen Roundup, E3 Edition: SmartGlass, Wii U, and Cross Play

Television’s summer season kicked off recently, and the new shows are more social than ever. In fact, Trendrr announced that social activity surrounding prime time shows is up 194 percent from last year. Just check out this chart from Advertising Age. Even the news is finally getting on board. To cover the Diamond Jubilee, the [...]

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Second Screen Roundup : Social TV Study, Sweepstakes, and Hulu Plus

Second screen technology—viewing on a mobile device while watching TV—has been booming since our last roundup. The social media marketing firm Trendrr and Ad Age put together an infographic showing the social TV ecosystem of 2012. Pretty crazy, especially considering only about a dozen of them existed in 2011. Last week, media conglomerate Viacom released [...]

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