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Tips On Appealing To Your Mobile Audience :: Magnet Media Minute (video)

This week on the Magnet Minute, Amy helps you tailor your web content to appeal to a mobile audience. In growing numbers, people are using their mobile devices to engage on social media platforms, so you’ll want to make sure your mobile bases are covered in order to avoid discouraging your audience due to the [...]

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Visuals and Social Media – Why You Need Photos For Your Online Presence :: Magnet Minute (video)

This week on the Magnet Minute, Amy talks about photos and how using them to engage your social media audience is essential to increase awareness about your brand. You’ve definitely heard names like Instagram, Snapchat, and Pinterest in the social media world. Photo-sharing applications that are growing in popularity and are therefore encouraging brands to [...]

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5 Ways to Optimize Your YouTube Videos and Channel :: Magnet Minute (video)

On this week’s Magnet Minute, Amy shares ways to optimize your YouTube channel and videos in order to increase chances of being discovered within search and grow your audience. And these are just some of the tips! Don’t just focus on these tips for future content, also visit previous Magnet Minute episodes to see how you [...]

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Using Twitter Lists To Expand Your Audience :: Magnet Minute (video)

This week on the Magnet Minute, Amy discusses the Twitter Lists feature to help you expand your audience and increase networking efficiency. After being on Twitter for a while, you might find yourself following a lot of people. Twitter Lists is a great feature to can in order to add people to niche groups, enabling [...]

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InVideo Programming on YouTube :: Magnet Minute (video)

On this week’s Magnet Minute, Amy discusses how you can take advantage of the InVideo Programming feature on YouTube in order to help grow an audience and turn that into returning subscribers. In former times, you had to go back to your popular videos in order to add annotation about new content so you could [...]

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Facebook, Twitter, LinkedIn: Where Does Your Audience Live? :: Magnet Media (video)

On this week’s Magnet Minute, Amy discusses how social networks like Facebook, Twitter, Linkedin and Google Plus function differently and how each might best serve your specific audience. So before you jump in and launch a presence on these networks, consider her analysis. Facebook may be the biggest social network in the world, sure, but that [...]

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Engage Your Audience Using Nostalgia :: Magnet Minute [video]

This week on the Magnet Minute, Amy shares advice about engaging your audience on social media by bringing up nostalgic moments. It’s no secret people like to share memories with others, but most online sharing is about the present moment. Nostalgia is a great way to strike a chord with your audience; a way to remind [...]

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How to Connect with Online Influencers :: Magnet Minute [video]

This week on the Magnet Minute, Amy shares some advice on how to research and approach an online influencer to help you market your brand through influencer marketing. Regardless of what you’re asking for, make sure you know your influencers. This includes reading their latest content and being familiar with the tone of their community, [...]

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Brands on Tumblr :: Magnet Media Minute [video]

In this week’s Magnet Minute, Amy shares some examples of big brands using Tumblr to engage their audiences. You may remember the primer video on how you can use Tumblr for your business’ online presence, so hopefully you’ll see some interesting strategies here and come up with ways to incorporate Tumblr into your digital marketing [...]

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Going Beyond Total Views To Measure YouTube ROI :: Magnet Minute [video]

This week on the Magnet Minute, Amy looks at YouTube views and what they really mean when it comes to measuring the effectiveness of your video content. YouTube view count can tell viewers a lot about the video before they watch. Low views on a brand new video are expected. Low views of an older [...]

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