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As E-Commerce Grows, Retailers Must Expand And Adapt With It

Shopping used to be something you went to do. You had to go shopping. With the onset of the mainstream internet and e-commerce, that began to change. And with the added proliferation of mobile e-commerce in recent years, the former concept of shopping as a physical, location-based activity began rapidly changing, further transforming into what it [...]

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Online Video Is Fastest Growing Type Of Consumer Service Offering, According To Study

Currently, social networking represents the world’s most popular type of consumer service, with 1.2 billion users (or 66 percent of the active Internet community) Tweeting, Facebooking, Tumbling, and more around the world. But Cisco’s new Visual Networking Index forecast indicates it won’t always remain this way. By 2017, online video, which is now the fastest growing type of [...]

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How To Engage Your Audience Using Vine :: Magnet Media Minute (video)

A while back, Amy shared her thoughts on the new video sharing app, Vine. This week on the Magnet Minute, she discusses how you can use the 6-second video updates to engage with your audience. Most important is that Vine, like Twitter, has its own hashtag hub where users can discover new content. How To’s, tutorials and comedy [...]

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Tips On Appealing To Your Mobile Audience :: Magnet Media Minute (video)

This week on the Magnet Minute, Amy helps you tailor your web content to appeal to a mobile audience. In growing numbers, people are using their mobile devices to engage on social media platforms, so you’ll want to make sure your mobile bases are covered in order to avoid discouraging your audience due to the [...]

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INFOGRAPHIC: Native Ads Vs. Display Ads (And How Mobile Fits In)

Within the online ad universe, there’s been a battle brewing: which works best, native ads or banner/display ads? According to results from this native ad effectiveness study conducted by Sharethrough and IPG Media Lab, native advertising engages audiences in deeper, lengthier ways. The study’s goal was to measure “visual attention and brand lift” caused by native ads [...]

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Study: Personal Computer Sales Dip While Mobile Use Rises (Rapidly)

Personal computer sales are heading downwards as mobile use is scaling upwards. The correlation is unmistakably strong, especially in the past year, according to this USA TouchPoints analysis, which looks at the reach of Internet use by adults aged 18-64 across PCs, mobile phones, and tablets. The information was gathered over three six-month periods (July [...]

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GPS While Driving, Irritating App Functions, And Your Google Account After You Die: Magnet Media Labs Podcast No. 14

The lineup has changed for this, the newest episode of the Magnet Media Labs Podcast. Episode No. 14 features discussion from regulars Brandan Jones and Ryan Swearingen along with Emily Wilson, the newly hired Managing Editor. Though she cannot possibly replace the likes of former M.E. Ryan W. Neal, she’ll do her best to voraciously discuss [...]

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To Help Digest Big Data, Consumers Need Compelling Infographics

In large part thanks to sites like infographics.com, visual.ly and others focused on data visualization, infographics are popular. And with good reason: they’re often bold, visually interesting and provide an exciting way to take in large quantities of data that might otherwise be overwhelming, or even boring, to read. But not all infographics are created equal. According to [...]

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Highlights From Magnet Media’s Trip to South by Southwest Interactive

Over the last week, South by Southwest—the annual festival of music, film, and interactive technology—returned to Austin, Texas. The interactive portion rose to prominence in 2007, when it helped catapult Twitter into the greater public consciousness. Since then, it’s attracted the biggest names and the hottest startups in digital media and technology. Five members of [...]

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Tip Sheet: 5 Tips for the New Facebook News Feed

Last week at the Facebook headquarters in California, Mark Zuckerberg announced the biggest update to the News Feed since first releasing the feature in 2006. The update can be divided into three major parts: a greater emphasis on images, more user control over content, and alignment with Facebook’s mobile app experiences. “We want to give [...]

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