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How To Win The Story Wars? Make Audience The Main Character

Everybody shares pictures of puppies, kittens, and gophers online. People rarely share branded content, but when they do prolifically, it goes viral. For example, Pepsi’s “REFRESH” project brought in 80 million votes the year it launched and tallied 3.5 million Facebook fans. Virgin Mobile’s “Retrain Your Brain“ ad reached nearly 2 million people in its first [...]

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How to Connect with Online Influencers :: Magnet Minute [video]

This week on the Magnet Minute, Amy shares some advice on how to research and approach an online influencer to help you market your brand through influencer marketing. Regardless of what you’re asking for, make sure you know your influencers. This includes reading their latest content and being familiar with the tone of their community, [...]

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Brands on Tumblr :: Magnet Media Minute [video]

In this week’s Magnet Minute, Amy shares some examples of big brands using Tumblr to engage their audiences. You may remember the primer video on how you can use Tumblr for your business’ online presence, so hopefully you’ll see some interesting strategies here and come up with ways to incorporate Tumblr into your digital marketing [...]

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Events This Week: Tech Meetups, Video Networking, and Startup Incubation

Wow, it’s a busy week, with a ton of events happening on both coasts. Here in New York there’s a few tech meetups, an entire day dedicated to big data, and a video event hosted at Columbia University. As always, we get these events from garysguide, so check them out for even more fun stuff. [...]

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Tip Sheet: 5 Tips for the New Facebook News Feed

Last week at the Facebook headquarters in California, Mark Zuckerberg announced the biggest update to the News Feed since first releasing the feature in 2006. The update can be divided into three major parts: a greater emphasis on images, more user control over content, and alignment with Facebook’s mobile app experiences. “We want to give [...]

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Tumblr for Brands :: Magnet Minute [Video]

This week on the Magnet Minute, Amy discusses the popular social network Tumblr for the use of digital marketing strategy. A very popular and growing microblogging site, Tumblr achieves 18 billion pageviews per month to more than 86 million blog accounts. The interesting twist of this network is that it is both a blog and [...]

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Bunchball: Using Gamification To Improve Engagement And Increase Productivity

Millennials, the generation raised with constant connectivity and social media, are not only changing consumer markets and media; they are changing the way we work. A recent study by MTV found that 89 percent of Millenials want their workplace to be social and fun. To answer this call, a new industry has sprung up that [...]

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Events This Week: Free Meetups, Discussions, and Tech Demos

What’s better than an opportunity to network and mingle with members of the digital video, tech startup, and social media communities? Free chances to network and mingle! This week in New York, there are all sorts of free things happening, including a talk on platform services by Twitter. There’s also a chance to meet some [...]

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Events This Week: Social Media Week and More

It is a busy week in New York City, and it seems no one is busier than Magnet Media’s Paul Kontonis. First, Social Media Week comes to the Big Apple, and Kontonis is hosting an event Tuesday and Wednesday. This first, a live vivisection of an in-season web series, is the first event of its [...]

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Live Vivisection of In-Season Web Series At Social Media Week

While vivisection of a live organism may be a hotly debated issue, Magnet Media and the International Academy of Web Television will perform the first-ever live vivisection of a web series next Tuesday, February 19, during Social Media Week in New York. A panel of expert digital content doctors will inspect and dissect the latest [...]

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