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Zach Braff’s Controversial Kickstarter Campaign / Will Crowdfunding Make TV Ratings Irrelevant?

While the Garden State 2 Kickstarter campaign was successful, it also revealed something deep and interesting about the intersection between social media and niche content. As 40,000 backers raised $2.7 million against Zack Braff’s $2 million goal, a backlash brewed on the social web. The question arose: was this an appropriate way to fund Braff’s Garden State [...]

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Brand Meltdowns, Paid YouTube Channels & First Tastes: Magnet Media Labs Podcast #19

In our 19th episode, the Magnet Media Labs team discusses stories from the past few weeks including YouTube’s initial rollout of 30 paid subscription channels, some missteps and mea culpas from Mountain Dew, a public Facebook meltdown from Amy’s Baking Company, branded video from Bombay Sapphire, and we watch a viral video (and discuss exactly [...]

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Ads With Multiple Messages, Vimeo’s Ventures, Netflix for iOS Update: Magnet Media Labs Podcast No. 18

Director of Marketing Ryan Swearingen flew the coop this week, jetting off to California for Magnet’s West Coast office open house, leaving Brandan and myself with one less voice and point of view. But then, after weeks of hoping she’d be able to join in, the podcast’s fourth member Felicia Montalvo joined us! So, three out [...]

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Original Web Video Showcase: BigScreen LittleScreen May Event Hosted At Magnet HQ

There was a full house at Magnet Media’s office last night for the BigScreen LittleScreen May Flowers event, which serves as a New York City showcase for web video producers, distributors, and talent. Matt Semel and Magnet Media Originals GM Paul Kontonis hosted the event, celebrating original web content and its creators with screenings and [...]

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5 Ways to Optimize Your YouTube Videos and Channel :: Magnet Minute (video)

On this week’s Magnet Minute, Amy shares ways to optimize your YouTube channel and videos in order to increase chances of being discovered within search and grow your audience. And these are just some of the tips! Don’t just focus on these tips for future content, also visit previous Magnet Minute episodes to see how you [...]

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Creative Inspiration: Videos From HitRECord And Good Books

Each week, a member of the production team shares what’s been inspiring him or her creatively. This week, the following two videos served that purpose. Both revolve around imagery, whether animated or live footage, set to narration, providing intense and beautiful sensory experiences. The first was created by actor Joseph Gordon-Levvit’s collaborative production company HitRECord and [...]

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Future At Netflix And Shifting Investments For YouTube: Media Labs Podcast No. 17

If you notice improved sound quality on this week’s podcast, we’re glad! It’s going to get even better soon too, so keep tuning in as we get further adjusted into the new office headquarters. Anyway, this was a great week in the digital, tech, and marketing spheres, with much of the excitement surrounding the Digital [...]

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Magnet Media Originals Hosts First-Ever NewFronts Event, Showcases Original Web Content

Early Tuesday morning at our new 27th St. headquarters, Magnet Media Originals (a division of Magnet Media) hosted its first-ever NewFronts breakfast, inviting guests to take an exclusive look at Magnet’s slate of original web programming, while also taking in the new space, some coffee, delicious egg sandwiches, and more. Presented in partnership with the Associated Press, [...]

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Netflix Subscribers Surpass Those On HBO As Web TV Gains Added Legitimacy

It’s been a big week for web TV. First of all, it wasn’t that long ago when Netflix was fumbling around, losing revenue and subscribers at a startling pace after a series of decisions involving the balance between its DVD and streaming services. It marked a transitional period for the company, one from which it [...]

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InVideo Programming on YouTube :: Magnet Minute (video)

On this week’s Magnet Minute, Amy discusses how you can take advantage of the InVideo Programming feature on YouTube in order to help grow an audience and turn that into returning subscribers. In former times, you had to go back to your popular videos in order to add annotation about new content so you could [...]

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