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Social Cinema

On The Radar: The Week’s Top Stories, Videos, and Infographics

Another week has gone by and, believe it or not, other things happened this week besides the release of the iPhone 5. Everyone else is talking about it, so we’ve decided to bring together some of the other top digital stories from the week. We also have a touching and passionate video from a sports [...]

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Social Cinema Roundup: Robocop’s Viral Debut, Milyoni’s Award, & More

We’re almost halfway through July, and most of the summer’s biggest releases have already come and gone. So it’s a good chance to reflect on how much social media has influenced the cinema landscape. One of the biggest success stories comes from The Hunger Games, which brought in more than $450 million at box offices [...]

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Social Cinema Roundup: Prometheus, The Master, & Box Office Predictor

I thought I would finally get to write a social cinema roundup without mentioning Prometheus. But I’m afraid it’s just as I feared last time—Fox has created a viral video marketing vortex from which it can no longer escape. So lets just get this out of the way right now. Fox is rolling out yet [...]

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Social Cinema Roundup: Madagascar 3, More Prometheus, & The Canyons

The love between the entertainment industry and social media finally appears to be a mutual relationship. While using social media to promote projects and connect with fans has become a part of the celebrity job, last week celebrities were enlisted to promote a new social network. At June 5 in New York City, Jim Carrey, [...]

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Social Cinema Roundup: Prometheus, Katy Perry’s Timeline & Piranha 3DD

Yesterday, the Wall Street Journal ran a story and online video on the mutually beneficial relationship between celebrities, the entertainment industry, and social media. Even though we’ve been writing about this for months, we’ll take the high road and let it go without an, “I told you so!” The important thing is that the concept of social [...]

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Crowdwatch: On Crowdfunding and Crowdsourcing for Business

Last month, we reported on the New York Women in Film & Television’s panel on successful crowdfunding campaigns by independent filmmakers. We’ve decided to make a habit of covering the growing topic, with our new monthly “Crowdwatch” column on crowdfunding and crowdsourcing.

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Social Cinema Roundup: Dark Knight for a Dictator’s Five-Year Engagement

Hollywood is getting social. Even the MPAA is urging the movie industry to embrace social media, with current president (and former senator) Chris Dodd encouraging theatre owners and movie studios to blogging and social networking among moviegoers at the recent CinemaCon box office conference in Las Vegas. Studios are getting the hint and taking to [...]

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Social Cinema Roundup: Marley, Milyoni & Prometheus

Hollywood continues to get smart about using social media and technology to reach today’s technically savvy and connected audiences. (Read: compete with shorter attention spans and cat videos). Some interesting stories of late, including Twitter’s recent explosion of Titanic-focused tweets surrounding both the 100th anniversary of the actual ship’s sinking and the re-release of James [...]

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Social Cinema Roundup: Even More Hunger Games, Paramount on YouTube & Celebrity Apps

Every other week, we roundup Hollywood’s latest efforts to harness the power of social media to reach movie audiences. We’ve seen how not to promote a film through social media, so here are some of the latest examples of films that have done it successfully, as well as some general news from the social cinema [...]

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Social Cinema Roundup: More Hunger Games, Ansari Pulls a CK, and Cinema Gets Augmented Reality

Every other week, we round up Hollywood’s latest efforts to leverage social media and technology to engage audiences, and there’s ample evidence of its success. Specifically, Variety’s Marc Graser recently reported that movie-related ads on Facebook have proven much more successful than for other industries. “Combined, the movies and entertainment category saw a 0.114% click [...]

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