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social media & hollywood

Crowdwatch: Veronica Mars, the Crowdfunding Game Changer

The Veronica Mars Kickstarter campaign can only be properly construed as a legitimate game changer. Six years after an unceremonious exit from television screens, Veronica Mars fans have spoken — they want closure. The Veronica Mars team did everything right as far crowdfunded campaigns go: they set up a modest goal—$2 million—with small pledges (minimum [...]

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The Social Media Oscars: Magnet Media Labs Podcast No. 11

Well folks, this is our last Magnet Media Labs broadcast from our office here on 12 West 27th Street in New York. We are in the midst of a big move to a new office, all the way down the street to 122 West 27th Street. Before our computers and equipment got boxed up, we [...]

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Interview: Reid Rosefelt On Facebook Marketing for Filmmakers

From his website: Reid Rosefelt has worked as a film publicist and film marketer on over a hundred films, including “Stranger Than Paradise,” “Desperately Seeking Susan,” “High Art,” “All About My Mother,” “Central Station,” “Pollock,” “Crouching Tiger, Hidden Dragon,” and “Precious.”  His personal clients have included Errol Morris, Ally Sheedy, Harvey Keitel, IFC, and the [...]

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On The Radar: Second Screen Apps, Viral Videos, and Reddit Infographic

It’s Friday again, which means another installment of “On The Radar,” where the Magnet Labs bring you all the top digital stories, viral videos, and Infographics you may have have missed during the work week. The big theme this week was second screen apps and the affect they are having on entertainment marketing. In videos, we had [...]

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Social Cinema Roundup: Robocop’s Viral Debut, Milyoni’s Award, & More

We’re almost halfway through July, and most of the summer’s biggest releases have already come and gone. So it’s a good chance to reflect on how much social media has influenced the cinema landscape. One of the biggest success stories comes from The Hunger Games, which brought in more than $450 million at box offices [...]

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Social Cinema Roundup: Prometheus, The Master, & Box Office Predictor

I thought I would finally get to write a social cinema roundup without mentioning Prometheus. But I’m afraid it’s just as I feared last time—Fox has created a viral video marketing vortex from which it can no longer escape. So lets just get this out of the way right now. Fox is rolling out yet [...]

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Social Cinema Roundup: Madagascar 3, More Prometheus, & The Canyons

The love between the entertainment industry and social media finally appears to be a mutual relationship. While using social media to promote projects and connect with fans has become a part of the celebrity job, last week celebrities were enlisted to promote a new social network. At June 5 in New York City, Jim Carrey, [...]

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Social Cinema Roundup: Prometheus, Katy Perry’s Timeline & Piranha 3DD

Yesterday, the Wall Street Journal ran a story and online video on the mutually beneficial relationship between celebrities, the entertainment industry, and social media. Even though we’ve been writing about this for months, we’ll take the high road and let it go without an, “I told you so!” The important thing is that the concept of social [...]

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This Week’s Events in Video, Social Media Marketing, and Tech: May 14 – 18, 2012.

It’s Internet Week in New York City this week, making it another busy week for video, social media marketing, and tech events.  Take a look below for the link to all the Internet Week New York events, as well as the many other events taking place this week.  If you attended any of the Creative [...]

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Ad Age Social Engagement / Social TV Conference 2012: Second Screen Roundup

Theme of the Day: Engage Before, During, and After. On Wednesday, Advertising Age held its first conference dedicated to the changing landscape of television, the Social Engagement / Social TV Conference at the Hilton, New York. An impressive lineup of presenters and panelists from networks and social platforms was assembled before a full ballroom to [...]

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