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Social Media

Visuals and Social Media – Why You Need Photos For Your Online Presence :: Magnet Minute (video)

This week on the Magnet Minute, Amy talks about photos and how using them to engage your social media audience is essential to increase awareness about your brand. You’ve definitely heard names like Instagram, Snapchat, and Pinterest in the social media world. Photo-sharing applications that are growing in popularity and are therefore encouraging brands to [...]

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Study: Success Of Web Video Ads Relies On Early Social Sharing

It’s fairly intuitive that if a web video ad goes viral, it does significant good for both the client and agency. But this study from video technology company Unruly Media Inc. (reported on by eMarketer) highlights just how important it is, especially in the first days of a given campaign. And even if the video doesn’t go completely [...]

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Creative Inspiration: Jamaican Queens Music Video And The White House On Tumblr

Monday mornings provide a time when the production team gathers to share project progress and goals for the week. It’s also a time for one chosen producer to share what’s currently inspiring them to create creatively. For Director of Photography and Editor Sara Kinney, inspiration is coming from a few different places. First of all, [...]

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Infographic: The Social CEO: Why Execs Should Use Social Networks

This infographic, courtesy of MBA Online, encourages CEOs to engage consumers via social media. Whichever social network makes the most sense for your particular company, sign on and start posting and engaging, CEOs! According to the data, 8 in 10 social media users in the U.S. prefer to connect to companies on those networks rather than [...]

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Facebook, Twitter, LinkedIn: Where Does Your Audience Live? :: Magnet Media (video)

On this week’s Magnet Minute, Amy discusses how social networks like Facebook, Twitter, Linkedin and Google Plus function differently and how each might best serve your specific audience. So before you jump in and launch a presence on these networks, consider her analysis. Facebook may be the biggest social network in the world, sure, but that [...]

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Events Happening This Week: Digital Conferences, Meetups And Happy Hours

Now it really, finally feels like Spring has descended upon New York City. It’s easier to get around now, with no heavy coat required, and I imagine you feel lighter on your feet and ready to extend yourself socially. Thank goodness for that, because this city has a lot going on, specifically in the digital [...]

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Engage Your Audience Using Nostalgia :: Magnet Minute [video]

This week on the Magnet Minute, Amy shares advice about engaging your audience on social media by bringing up nostalgic moments. It’s no secret people like to share memories with others, but most online sharing is about the present moment. Nostalgia is a great way to strike a chord with your audience; a way to remind [...]

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Infographic: How to Grow Your Twitter Following

Twitter continues to be an important part of any inbound marketing strategy and is a great way to discover and be discovered by users with similar interests. In this “40 Ways to Increase Your Twitter Followers” post, Jeff Bullas included the infographic below from Twiends, which outlines some solid tips for growing your Twitter footprint. [...]

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Events This Week: Advertising Tech, Social Media Agency Day & BigScreen LittleScreen

Spring is here (or at least trying to be), and events are sprouting up everywhere. Here’s a quick list of some of the events this week that caught our eye in the startup, tech, and content marketing communities here in New York and beyond from  Gary’s Guide.

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Brands on Tumblr :: Magnet Media Minute [video]

In this week’s Magnet Minute, Amy shares some examples of big brands using Tumblr to engage their audiences. You may remember the primer video on how you can use Tumblr for your business’ online presence, so hopefully you’ll see some interesting strategies here and come up with ways to incorporate Tumblr into your digital marketing [...]

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