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Events Happening This Week: Crowdfunding 101, Lessons In Digital Advertising, Brunch!

This week we transition from April into May, welcoming the deepening of Spring in the air. There are, as usual, a number of interesting ways to celebrate the vibrant tech, digital, and marketing scenes throughout NYC. Check out some of our favorite upcoming events below, most of them collected by and courtesy of the wonderfully [...]

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A Big Week For Web TV, A Super Long Commercial, And Is Dove Genuine?: Magnet Media Labs Podcast No. 16

Though it was just Ryan Swearingen and myself, Emily Wilson, this week, (our vocal leader Brandan Jones was working hard on a client project and unavailable) the discussion was still lively, hot on the heels of a big news week for web TV. We discussed the announcement from Netflix that it now has more subscribers [...]

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Events Happening This Week: Digital Conferences, Meetups And Happy Hours

Now it really, finally feels like Spring has descended upon New York City. It’s easier to get around now, with no heavy coat required, and I imagine you feel lighter on your feet and ready to extend yourself socially. Thank goodness for that, because this city has a lot going on, specifically in the digital [...]

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To Help Digest Big Data, Consumers Need Compelling Infographics

In large part thanks to sites like infographics.com, visual.ly and others focused on data visualization, infographics are popular. And with good reason: they’re often bold, visually interesting and provide an exciting way to take in large quantities of data that might otherwise be overwhelming, or even boring, to read. But not all infographics are created equal. According to [...]

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Events This Week: Advertising Tech, Social Media Agency Day & BigScreen LittleScreen

Spring is here (or at least trying to be), and events are sprouting up everywhere. Here’s a quick list of some of the events this week that caught our eye in the startup, tech, and content marketing communities here in New York and beyond from  Gary’s Guide.

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Send The Right Message: Video Chats For Open & Honest Communication

Recently, a friend of mine posted on her social media feed that a guy she had been seeing had left a warm and lovely phone message on her voicemail. A message that was fully intended for someone else. Her story got me thinking about how we communicate using technology. My first thought was that if [...]

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Events This Week: Breakfasts, Conversations, Mixers, and Forums

Spring supposedly started last week,  but you wouldn’t know it if you live in New York. It was even snowing a bit this morning. Luckily, there are plenty of indoor events happening this week so you can have fun and network while staying warm and dry. We’ve listed some of the most interesting things happening [...]

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Ads, Apps, and Veronica Mars: Magnet Media Labs Podcast No. 12

The Magnet Media Labs podcast is back! A few weeks ago, we made a big move from our office at 12 West 27th Street all the way down to 122 West 27th Street. It took us some time to find the ideal place to record as the dust settled, but now it’s better than ever. [...]

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Going Beyond Total Views To Measure YouTube ROI :: Magnet Minute [video]

This week on the Magnet Minute, Amy looks at YouTube views and what they really mean when it comes to measuring the effectiveness of your video content. YouTube view count can tell viewers a lot about the video before they watch. Low views on a brand new video are expected. Low views of an older [...]

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Events This Week: Tech Meetups, Video Networking, and Startup Incubation

Wow, it’s a busy week, with a ton of events happening on both coasts. Here in New York there’s a few tech meetups, an entire day dedicated to big data, and a video event hosted at Columbia University. As always, we get these events from garysguide, so check them out for even more fun stuff. [...]

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