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Events Happening This Week: Art Meets Technology, Successes/Failures In Crowdfunding, NYC Tech Picnic, And More!

So, you’re interested in crowdfunding? Or maybe you’re really into startup culture? Perhaps you’re a tech entrepreneur of some sort? Or I know, you want to know more about the intersection between art and technology. Not that? Ok, you’re super into data visualization? The future of mobile technology!? I think you get the point. No [...]

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Original Web Video Showcase: BigScreen LittleScreen May Event Hosted At Magnet HQ

There was a full house at Magnet Media’s office last night for the BigScreen LittleScreen May Flowers event, which serves as a New York City showcase for web video producers, distributors, and talent. Matt Semel and Magnet Media Originals GM Paul Kontonis hosted the event, celebrating original web content and its creators with screenings and [...]

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Study: Success Of Web Video Ads Relies On Early Social Sharing

It’s fairly intuitive that if a web video ad goes viral, it does significant good for both the client and agency. But this study from video technology company Unruly Media Inc. (reported on by eMarketer) highlights just how important it is, especially in the first days of a given campaign. And even if the video doesn’t go completely [...]

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Magnet’s Paul Kontonis Interviewed On Growth Of Web TV

Magnet’s own Paul Kontonis, General Manager of Magnet Media Originals and also Chair of the IAWTV (International Academy of Web Television), was interviewed (below) a couple months ago while at the Consumer Electronics Show in Las Vegas. TechZulu founding partner and COO Amanda Coolong asked him questions about hosting the IAWTV Awards, leading him to provide insight [...]

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Cord-Cutting: NYT On How It Could Create New Social Opportunities

Though it’s yet to be studied by the likes of Pew or Nielsen, it’s apparent from discussions with and among those in the so-called Millennial generation that cord-cutting is a growing trend. And along with that increasing retreat from broadcast cable subscriptions comes another related trend: many are sharing login information to access online streaming [...]

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The Harlem Shake: Magnet Media Labs Podcast No. 9

Can you do the Harlem Shake? This week on the Magnet Media Labs podcast, Brandan Jones, Ryan W. Neal, and Ryan Swearingen talk about the crazy viral video phenomenon that swept the Internet this week. We discuss two new things that are gathering your digital information, and wonder: is it creepy, or is it brilliant? [...]

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YouTube and Social Media Strategy Add Value To Super Bowl Ads

Until just a few years ago, the unveiling of a major brand’s Super Bowl campaign was, for many people, as exciting as the game itself.  Advertising firms were known for being tight-lipped until just days before kickoff, with some keeping complete secrecy until the commercial’s debut. Now, Super Bowl marketers utilized YouTube and a focused [...]

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Branded Videos: Magnet Media Labs Podcast No. 5

It’s Friday afternoon again, and Anwar Warner, Brandan Jones, Ryan W. Neal, and Ryan Swearingen are back with another Magnet Labs podcast. We’re kicking back, opening some beers, and discussing the top digital and social stories of the week. We kick it off this week the the announcement of Facebook’s new Graph Search function. We [...]

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The Second Screen: Magnet Labs Podcast No. 4

Today was the final day of the 2013 International Consumer Electronics Show in Las Vegas, and one of the common themes was the importance of the second screen for the future of television. All week, major media players made big announcements about their plans for the second screen, so we’re dedicating this week’s Magnet Labs [...]

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Social TV Strategies: Magnet Minute [Video]

This week on the Magnet Minute, Amy shows some strategies to further the conversation of traditional television shows online. This has been a rapidly increasing trend in TV, and networks are implementing many tactics to stay involved in the conversation and further engage their audience. One thing you see most frequently is a watermark on [...]

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