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Future At Netflix And Shifting Investments For YouTube: Media Labs Podcast No. 17

If you notice improved sound quality on this week’s podcast, we’re glad! It’s going to get even better soon too, so keep tuning in as we get further adjusted into the new office headquarters. Anyway, this was a great week in the digital, tech, and marketing spheres, with much of the excitement surrounding the Digital [...]

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Brands on Tumblr :: Magnet Media Minute [video]

In this week’s Magnet Minute, Amy shares some examples of big brands using Tumblr to engage their audiences. You may remember the primer video on how you can use Tumblr for your business’ online presence, so hopefully you’ll see some interesting strategies here and come up with ways to incorporate Tumblr into your digital marketing [...]

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Send The Right Message: Video Chats For Open & Honest Communication

Recently, a friend of mine posted on her social media feed that a guy she had been seeing had left a warm and lovely phone message on her voicemail. A message that was fully intended for someone else. Her story got me thinking about how we communicate using technology. My first thought was that if [...]

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Going Beyond Total Views To Measure YouTube ROI :: Magnet Minute [video]

This week on the Magnet Minute, Amy looks at YouTube views and what they really mean when it comes to measuring the effectiveness of your video content. YouTube view count can tell viewers a lot about the video before they watch. Low views on a brand new video are expected. Low views of an older [...]

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Highlights From Magnet Media’s Trip to South by Southwest Interactive

Over the last week, South by Southwest—the annual festival of music, film, and interactive technology—returned to Austin, Texas. The interactive portion rose to prominence in 2007, when it helped catapult Twitter into the greater public consciousness. Since then, it’s attracted the biggest names and the hottest startups in digital media and technology. Five members of [...]

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Google Plus Hangouts :: Magnet Minute [video]

This week on the Magnet Minute, Amy talks about Google Hangouts, a video conferencing feature of Google Plus that continues to be a popular way of bringing people together online, whether for fun or for business. Google Hangouts are essentially video conferences with some additional bells and whistles. You can have up to 10 video [...]

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Events This Week: Free Meetups, Discussions, and Tech Demos

What’s better than an opportunity to network and mingle with members of the digital video, tech startup, and social media communities? Free chances to network and mingle! This week in New York, there are all sorts of free things happening, including a talk on platform services by Twitter. There’s also a chance to meet some [...]

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The Social Media Oscars: Magnet Media Labs Podcast No. 11

Well folks, this is our last Magnet Media Labs broadcast from our office here on 12 West 27th Street in New York. We are in the midst of a big move to a new office, all the way down the street to 122 West 27th Street. Before our computers and equipment got boxed up, we [...]

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Infographic: The Internet In a Day

Have you ever stopped to think about how many people use the Internet in this world? You know the number must be huge, but how huge? And what do those people do on the Internet? Well this Infographic that we got from InternetServiceProviders.org takes a look at what happens on the Internet in just one day. [...]

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Taking Advantage of Interviews to Grow Your Audience :: Magnet Minute [video]

This week on the Magnet Minute, Amy shares some tips for using interviews to grow your audience. First, make sure you’re choosing people that your audience would want to hear from. It may or may not be someone obvious, but the reason you’re talking to them is a big tell of whether your own audience [...]

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