Close
You are here: Home » Archives for viral marketing

viral marketing

Events Happening This Week: Digital Conferences, Meetups And Happy Hours

Now it really, finally feels like Spring has descended upon New York City. It’s easier to get around now, with no heavy coat required, and I imagine you feel lighter on your feet and ready to extend yourself socially. Thank goodness for that, because this city has a lot going on, specifically in the digital [...]

View Details

How To Win The Story Wars? Make Audience The Main Character

Everybody shares pictures of puppies, kittens, and gophers online. People rarely share branded content, but when they do prolifically, it goes viral. For example, Pepsi’s “REFRESH” project brought in 80 million votes the year it launched and tallied 3.5 million Facebook fans. Virgin Mobile’s “Retrain Your Brain“ ad reached nearly 2 million people in its first [...]

View Details

On the Radar: Last Week’s Top Links, Viral Videos, and Infographics

Well we’re just about through with our first full week back since Hurricane Sandy temporarily took Magnet offline, and what a week it was. Of course, the big news was the re-election of President Barack Obama.While there have been many stories about how “how social media affected the election,” “how Obama used digital video to [...]

View Details

Interview: Adam Sewall & Greg Franzese of Ooyala’s VideoMind Blog

Ooyala offers a multi-platform video solution used by some of the world’s biggest media companies and brands. From the collective brainpower of engineers, product developers, data scientists, and marketers, Ooyala’s VideoMind blog provides unique and useful insights into the world of online video and personalized digital media.  VideoMind stands out in the world of corporate [...]

View Details

Social Cinema Roundup: Robocop’s Viral Debut, Milyoni’s Award, & More

We’re almost halfway through July, and most of the summer’s biggest releases have already come and gone. So it’s a good chance to reflect on how much social media has influenced the cinema landscape. One of the biggest success stories comes from The Hunger Games, which brought in more than $450 million at box offices [...]

View Details

How GIFs Transformed How We View Pictures, & Why Marketers Should Care

For anyone on message boards that utilize them, you’ve most likely seen a Graphics Interchange Format (GIF) image. Imagine your favorite NBA message board, for example. Someone posts that Kobe Bryant is the greatest NBA player of all time. Most people will respond with text saying how accurate or how ludicrous that comment is. Then [...]

View Details

Social Cinema Roundup: Prometheus, The Master, & Box Office Predictor

I thought I would finally get to write a social cinema roundup without mentioning Prometheus. But I’m afraid it’s just as I feared last time—Fox has created a viral video marketing vortex from which it can no longer escape. So lets just get this out of the way right now. Fox is rolling out yet [...]

View Details

Even Tech Marketers Can Make Funny Viral Videos

What is the best way to get your audience to share your brand message? The key word is “share,” which differs from the marketing term “distribute” in that it implies a personal element. The main reason people share videos via their personal networks (at least according to a recent New York Times Insight Group study) [...]

View Details

Social Cinema Roundup: Prometheus, Katy Perry’s Timeline & Piranha 3DD

Yesterday, the Wall Street Journal ran a story and online video on the mutually beneficial relationship between celebrities, the entertainment industry, and social media. Even though we’ve been writing about this for months, we’ll take the high road and let it go without an, “I told you so!” The important thing is that the concept of social [...]

View Details

Facebook’s New Timeline Apps for Social Commerce

Did you know that the first product ever sold on Facebook was a floral “birthday cake” from 1-800-Flowers on July 8, 2009? Since then, social commerce, especially over the social network, has become a more and more sophisticated process, especially with the introduction of new apps for Timeline. What do Facebook’s new Timeline apps mean [...]

View Details

← Previous Entries