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Events Happening This Week: Crowdfunding 101, Lessons In Digital Advertising, Brunch!

This week we transition from April into May, welcoming the deepening of Spring in the air. There are, as usual, a number of interesting ways to celebrate the vibrant tech, digital, and marketing scenes throughout NYC. Check out some of our favorite upcoming events below, most of them collected by and courtesy of the wonderfully [...]

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Events This Week: SMX West, NxNYC, and Tech Meetups

This week in Austin, Texas is the legendary South by Southwest (SxSW). Most of our readers are probably familiar; but for those who aren’t, SxSW is a collection of world-leading festivals of music, film, and interactive technology. Since Twitter first came to widespread recognition at the 2007 SxSW Interactive, the tech portion has grown increasingly [...]

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Tumblr for Brands :: Magnet Minute [Video]

This week on the Magnet Minute, Amy discusses the popular social network Tumblr for the use of digital marketing strategy. A very popular and growing microblogging site, Tumblr achieves 18 billion pageviews per month to more than 86 million blog accounts. The interesting twist of this network is that it is both a blog and [...]

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Events Happening This Week: Digital Media Panels & Technology Meetups

After digging themselves out of the snow dumped here by winter storm Nemo, New Yorkers are ready to get back out on the town. Fortunately, this week is once again packed full of events for the digital, social media, and technology communities. There are plenty of different tech meetups as well as an excellent #BARK [...]

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Native Advertising: The Future of Digital Marketing [Infographic]

Interruption-based advertising is so 2012, and banner ads went out with the flip phone. In 2013, “Native Advertising” is the name of the game when it comes to web-based marketing. For the uninitiated, native advertising is high-quality content that integrates organically into the platform, does not interrupt the user’s natural interaction, and is selected by [...]

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The Digital Video Ecosystem: A Visual Model

A few weeks ago, we wrote about the fifth annual New York Television Festival Digital Day, which brought together some of the biggest names in online video to discuss the industry. Throughout the day, a team led by Paul Kontonis, the chairman of the International Academy of Web Television and general manager of Magnet Media [...]

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Social Media ROI Statistics for AdWeek

It’s Wednesday, and here in New York we are right smack in the middle of Advertising Week, the annual gathering of the world leaders in marketing and communications. AdWeek started in 2004 and has since grown to feature over 200 different events focusing on key drivers that are shaping the global advertising community. Several of [...]

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Facebook Marketing: Getting the Most Out of the News Feed

Last Thursday, September 13, Facebook hosted a live webinar on, “getting your brand into news feed—the most powerful placement on Facebook.” Led by Fidji Simo from Facebook Product Marketing, the session demonstrated why the newsfeed is the most important aspect of any Facebook marketing campaign and how to ensure that your content reaches as many [...]

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4 Ways To Convince Your Boss To Invest In Digital Video

The data is in and one thing is undeniably clear: people love to watch videos online. Each month, the amount of video content seen online grows, and analysts expect the trend to continue through 2016. And as the amount of online video grows, so does the amount of online video ads. While marketers tend to [...]

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Crowdfunding Numbers and the Lessons From Monkey Sauce

Organizations have been doing some form of crowdfunding for hundreds of years, going back to Jonathan Swift’s 18th century Irish Loan Fund. This year, the May Crowdfunding Industry Report expects there to be more than 530 crowdfunding platforms (CFPs)—up 60% since 2011—that will reach $575 million. But there is presently a hot debate as to [...]

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