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Zach Braff’s Controversial Kickstarter Campaign / Will Crowdfunding Make TV Ratings Irrelevant?

While the Garden State 2 Kickstarter campaign was successful, it also revealed something deep and interesting about the intersection between social media and niche content. As 40,000 backers raised $2.7 million against Zack Braff’s $2 million goal, a backlash brewed on the social web. The question arose: was this an appropriate way to fund Braff’s Garden State [...]

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Magnet’s West Coast Open House Event (video)

As you, our dedicated blog readers know by now, we held an open house event a couple weeks ago at our brand new west coast office in San Jose, California. Not only was it a lot of fun and a celebration of Magnet’s expansion, but it was a great way to connect with clients old [...]

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Events Happening This Week: Our Magnet NYC HQ Open House and Internet Week!

This Thursday, not coincidentally in the middle of New York’s official Internet Week, we’re hosting an Open House party at our brand new headquarters and you should come! All you need to do is RSVP here, show up, and have a great time. Drinks on the house and delicious food from ‘wichcraft will be available [...]

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Original Web Video Showcase: BigScreen LittleScreen May Event Hosted At Magnet HQ

There was a full house at Magnet Media’s office last night for the BigScreen LittleScreen May Flowers event, which serves as a New York City showcase for web video producers, distributors, and talent. Matt Semel and Magnet Media Originals GM Paul Kontonis hosted the event, celebrating original web content and its creators with screenings and [...]

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5 Ways to Optimize Your YouTube Videos and Channel :: Magnet Minute (video)

On this week’s Magnet Minute, Amy shares ways to optimize your YouTube channel and videos in order to increase chances of being discovered within search and grow your audience. And these are just some of the tips! Don’t just focus on these tips for future content, also visit previous Magnet Minute episodes to see how you [...]

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YouTube: It’s Not TV, It’s Not Netflix – It’s Focusing On “Generation C”

As the web TV/video industry continues to shift and mold and grow – and to test models of monetization – business approaches and content development are taking on various forms. In this regard, there’s been some interesting news coming from YouTube in recent days and weeks. On the one hand, the web video giant seems [...]

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Future At Netflix And Shifting Investments For YouTube: Media Labs Podcast No. 17

If you notice improved sound quality on this week’s podcast, we’re glad! It’s going to get even better soon too, so keep tuning in as we get further adjusted into the new office headquarters. Anyway, this was a great week in the digital, tech, and marketing spheres, with much of the excitement surrounding the Digital [...]

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Fun Friday Infographic: YouTube Sensations Then & Now

It’s the end of the week and we know what you’re spending this final workday thinking about: what’s been going on in the lives of all those former YouTube sensations? What’s happening with Miss Teen South Carolina, Keyboard Cat, Star Wars Kid, Psy, and the Bed Intruder? Well, wonder no more! This infographic, courtesy of Vixy.net, provides [...]

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Study: Success Of Web Video Ads Relies On Early Social Sharing

It’s fairly intuitive that if a web video ad goes viral, it does significant good for both the client and agency. But this study from video technology company Unruly Media Inc. (reported on by eMarketer) highlights just how important it is, especially in the first days of a given campaign. And even if the video doesn’t go completely [...]

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Netflix Subscribers Surpass Those On HBO As Web TV Gains Added Legitimacy

It’s been a big week for web TV. First of all, it wasn’t that long ago when Netflix was fumbling around, losing revenue and subscribers at a startling pace after a series of decisions involving the balance between its DVD and streaming services. It marked a transitional period for the company, one from which it [...]

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