When considering YouTube’s user base, the figures are mind-boggling. The social video sharing network attracts 800 million unique users each month, and they watch over 3 billion hours of video. That equals about 4 billion videos viewed each day.
With those kinds of numbers, marketers don’t need to be told twice to use YouTube as a platform for their brand.
But another absurd fact is that 60 hours of video are uploaded to YouTube every minute. That’s a lot of content that your video has to compete with to get seen.
So it’s not enough to just have a YouTube page and throw up any old video. Like every social media platform, a YouTube page should be thoughtfully crafted to attract as many viewers as possible.
Lucky for you, we’ve found some of the best things you can do to ensure that your video rises above the noise, and put them together in this week’s FREE downloadable Tip Sheet, 5 Tips for Success on YouTube.
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Ryan W. Neal is a journalist from Sacramento, California. After earning a B.A. in English and philosophy at UC Santa Barbara, he interned with the Santa Barbara Independent and wrote freelance stories for the Sacramento News & Review, The Summit Daily News, and Virgin.com/music. He earned his M.S. in journalism from Columbia University, and now works as Editorial Assistant at Magnet Media.
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