Airbnb

Airbnb Open “Festival of Hosting”


Situation

Every year, Airbnb hosts the Airbnb Open – a community-powered festival of travel and hospitality that celebrates a city and its neighborhoods.

Solution

Magnet Media  worked with AirBnB to create and capture high quality moments from the bi-annual Festival of Hosting event. Attendees gathered from 144 countries and descended upon 17 locations throughout  downtown LA to join in on the festivities. 

Result

Magnet was engaged for a global content strategy and produced over 40 unique assets to be syndicated during the festival as well further edited and optimized for channels post-event. Magnet delivered final versions of all assets within 2 weeks of the close of the festival, incorporating a dozen sponsors and 100+ celebrity presenters.

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