Apple

Logic Studio


Situation

Apple sought to enhance awareness of its audio editing software Logic Studio and to foster engagement within its global community of users.

Solution

Magnet Media built a content-rich community microsite designed to significantly increase interest in Logic Studio. In addition to a regularly updated blog and audio podcasts offering actionable tips and tutorials, we developed and produced two web video series, Logic Quicktips and Rehearsal Space.

Result

The Logic Studio microsite was embraced by the audio editing community, boasting impressive average time spent and pages per visit numbers. With editorial support from leading producers, editors and musicians, the Logic Studio microsite was a source of authoritative inspiration and insight to the global community of digital musicians.

In the space of a single year, our microsite and its associated content generated millions of views across 180 countries. The program was renewed multiple times by Apple thanks to demonstrable business value. Click-through rates to Apple and Logic content increased over 400%, while key performance metric goals exceeded by as much as 200%.

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