Associated Press

Realscreen Video


Situation

The Associated Press approached Magnet Media with a request to create a short video piece showcasing their image and video archive materials to feature prominently at its booth at the Realscreen trade show. The video was to convey the breadth and depth of visual, photographic, and archival footage accumulated by the AP over its long history, which is available for licensing worldwide.

Solution

Magnet created an emotionally powerful visual narrative capturing the AP’s access to up-to-the-minute current events and news coverage, as well as its deep library of iconic footage from great moments in history.

Result

The AP was pleased with the video, which received positive feedback and turned heads at the AP booth at the Realscreen conference.

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