Chase

Chase: Resilient America


Situation

Chase was looking to discover authentic stories of individuals who experienced difficult circumstances due to The Great Recession, to tell their story and speak to how they overcame such a difficult situation. Magnet Media partnered with CHASE to source these diverse stories across the country, and build a content production plan that factored in modern distribution techniques, including a social-first mindset that would leverage established brand channels as a distribution vehicle.

Solution

Through an extensive pre-production interview and discovery process, we were able to guide conversations with 5 individuals in their home towns. Our content production team was able to capture their complete stories during our dedicated filming days, while remaining efficient from a timing and resources standpoint. For each of the 5 individuals we filmed, we created multiple video assets that were optimized for the CHASE “News and Stories” site, along with multiple cuts for social platforms that targeted different audiences (Instagram, Facebook, LinkedIn, Twitter, Youtube). Their distribution aligned with their overall editorial strategy that had been collaborated on during the THINK phase.

Result

For each of the 5 individuals we filmed, we created multiple video assets that were optimized for the CHASE “News and Stories” site, along with multiple cuts for social platforms that targeted different audiences (Instagram, Facebook, LinkedIn, Twitter, Youtube). Their distribution aligned with their overall editorial strategy delineated during the preliminary stages of strategic planning.

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