Cleverbridge, an e-commerce platform provider for digital products, had been using employee-shot video and simple slideshows to capture their ongoing Cleverbridge Networking Events. The events are both an opportunity for customers and Internet professionals to mingle and a unique opportunity to demonstrate cleverbridge’s role as a prominent e-commerce provider.
Magnet Media was tasked with producing engaging content that would capture the essence of one three-day event. To meet the challenge, Magnet Media assigned a producer, cinematographer, and production assistant to capture video and interviews to create a video that showcased the active networking and socializing at the event in an artistic and compelling way.
Cleverbridge was thrilled with the outcome. Upon viewing the first rough cut, cleverbridge co-founder and VP Marketing Craig Vodnik replied, “You can really see the difference it makes when you hire professionals.”