Good Technology, a leader in enterprise mobile security solutions, originally came to Magnet Media for a brand essence video that clearly explained Good’s services while also representing the company’s personality and voice.
The resulting video was referred to as “stellar” by Good’s team. It was shown to individual customers as well as to groups at trade shows and events. After collaborating on several additional videos after that, Magnet and Good created an ongoing strategic product video partnership, producing a campaign of different brand videos.
Magnet assigned a dedicated creative team to Good in order to handle all stages of production including conceptualization, casting, shooting, and post-production. This team provided frequent updates to Good to keep the client closely involved with each project.
The overall video campaign has consisted of micro-documentary style customer stories, product demonstrations, thought leadership pieces, and event coverage. Magnet also created a stylish, holiday-themed video greeting that worked to present Good’s value proposition in a unique and stylish way.
Each video has been extremely successful, starting with the first. Good enjoys the visual style and has extended it across the company’s overall brand identity. The holiday video was considered a possibility for a TV spot, while “Evolution of Good” received a standing ovation at its screening at Good’s holiday event.
Kirk Donnan, Good’s director of marketing communications and brand, reported, “We couldn’t be happier with Magnet. Smart. Intuitive. Strategic. Creative. Focused. Prompt. Dependable. Slick. They’ve been able to visually stimulate our brand and value proposition like no other trans-communications agency I’ve worked with.”
Magnet continues to work with Good, and this case study will be updated as new videos are released.