Google

Google: Mainstream Machine Learning Content Capture


Situation

Google wanted to provide insights from MIT’s top Machine Learning experts to CTO’s and CMO’s around the world.

Solution

Magnet was tasked with producing a scalable and evergreen solution to bring insights from the SME’s to a global audience in an engaging fashion. Magnet partnered with Google to produce round table style conversations at MIT. based on pre-approved framework with the SME’s.

Result

We live-streamed the content (conversations & presentations) to a select group of target Google clients and prospects. Following the live stream we edited the content to create evergreen assets to live on the Google platform available to Google’s target audience.

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