Google

Youtube

Google / YouTube: Show & Tell


Situation

In partnership with the Art Director’s Club, Google hired Magnet Media to create a series of videos in which executives and strategists at the leading advertising agencies in the world discuss the importance of YouTube and its new feature set in some of the biggest digital marketing campaigns of the 21st century.

Solution

Magnet produced over 75 videos featuring the biggest and brightest names in advertising that premiered at exclusive Google events across the country and were distributed online in a branded YouTube Channel.

Result

Google was thrilled with the resulting videos and continue to use them as a sales tool, highlighting them on their branded channel info page. The project was the beginning of a successful ongoing partnership between Google and Magnet Media, including YouTube’s TED project and the Get Your Business Online series of customer stories videos.

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