Greenhouse

Inclusion


Situation

Greenhouse announced the launch of Greenhouse Inclusion – a set of features meant to “operationalize” inclusion practices that work with Greenhouse Recruiting to help eliminate unconscious bias in the hiring process through in-the-moment interventions, structured decision making, and data collection and reporting.

Solution

Similar to our work with Adobe when launching their Adobe Youth Voices campaign (when it comes to showcasing  diverse narratives), we helped Greenhouse tell the stories of a group of leaders within organizations looking to edify their colleagues on the importance of DEI initiatives and get a glimpse into how they’ve imbued this into more inclusive hiring practices.

Result

Magnet Media created 3 films highlighting three individuals: Tre, Salima, and Candice,  leading change to diversity and inclusion hiring from within their organization. Their stories are now used to help explain why diversity and inclusion are vital to growing organization and help Greenhouse market its unique offering in the space through their stories. The videos sit at the forefront of Greenhouse’s inclusion product page as well as on the homepage of the site , highlighting the success of the campaign.

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