Hubspot came to Magnet Media to create a web video that could educate people about the benefits of using Hubspot’s all-in-one marketing software. The company was looking for something more engaging than emails and white papers to reach out to executives in the Salesforce community.
After working with Hubspot to finalize a script, Magnet’s production crew travelled to Salesforce’s offices in Toronto to conduct interviews with account executives that use Hubspot. These executives spoke on what Hubspot is, why it’s important for their jobs, and how it has been beneficial for them. Magnet then paired the dialogue with screenshots of the actual software in action. These screenshots highlight the key features and functionalities of the platform.
Everything delivered on schedule, and Magnet was able to deliver on Hubspot’s vision for the video. Overall, the Hubspot team was very satisfied with the work, and especially appreciated Magnet’s consistent follow-up efforts.