Adobe needed two narrative-driven, visually compelling videos to live on its product pages and to drum up interest and excitement for the company’s newest software solutions. This marked a change in approach for Adobe, whose more recent videos had focused on interviews with experts and/or customers in order to describe a given product’s capabilities. This time, Adobe wanted something different, something a bit more fun and light-hearted, while still speaking to each product’s main features.
Based on a Magnet team brainstorm and input from Adobe, we arrived upon two winning concepts based on Captivate’s all-in-one solution to eLearning and Presenter Marquee’s dedication to speed and efficiency. From there – and on a short deadline – the team produced and edited these two exciting, fun, energetic videos, which highlight the software capabilities through a lens of creativity and humor rather than straightforward description.
Adobe expressed deep satisfaction regarding both videos. “We quite frankly love the outcome,” said Nipun Sharma, Senior Product Marketing Manager at Adobe. The Captivate video has received more than 85,000 views (and counting!) on YouTube, where the Presenter Marquee video is at 69,000 views thus far. Magnet and Adobe continue to work together on a variety of projects as part of an ongoing partnership.