Marketers That Matter

2016 Finalists Stories


Situation

Marketers That Matter & The Sage Group created an annual event that recognizes and honors the Bay Area’s best marketers. The winners are all marketers that have raised the proverbial marketing bar through innovate advertising and marketing strategies all while highlighting their insights and takeaways from their respective successful campaigns.

Solution

Magnet Media has been The Sage Group’s preferred partner for the last two years looking to raise the bar and tell meaningful stories about large marketing challenges that leverage Bay Area technology and expertise. This year Magnet’s focus was to to help illustrate exactly what every award finalist’s project was, their success metrics and ultimately their takeaways from the campaign. It was important for Marketers That Matter to not only award and recognize the excellent campaigns executed by all nominated but to also shine a spotlight on the humans behind these successful projects to the award show audience.

Result

To follow through on Marketers That Matter’s vision, Magnet set out to interview all of the 2016 finalists and shine a light on what made each campaign and finalist so unique. Using beautifully captured and masterful edited video assets by our team, Magnet emphasized the challenges each marketer faced, what they did when confronted about those hurdles and ultimately the success metrics that came from their campaign.
The end result of our tireless efforts came from the Marketers That Matter team and the audience, both of which were captivated and emotionally connected with both the campaigns and finalists themselves during the award show.

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