NBC

Education Nation


Situation

NBC News and Civic Entertainment Group needed to create a wealth of content for Education Nation, a mixed media production featuring broadcast, online, and live event elements.

Solution

Magnet Media was hired by Civic Entertainment Group (CEG) to help craft the creative elements within the Education Nation live experience.

Magnet Media crafted storytelling concepts, scripted original narrative, and commissioned thousands of new works from award-winning photographers, and assembled these elements together with original animation and post-production work. Additionally, Magnet Media was responsible for coordinating with NBC News’ producers, culling through their interview archive to create lively text animations and separate streams of video for display throughout the event. All of these creative elements were delivered on time and on spec within a rigid three-week timeframe.

Throughout the weeklong summit, our multimedia productions were displayed on 18 screens at the Education Week pavilion and had an extensive online presence at NBC.com. The work went on to reach millions of Americans through episodes of Meet The Press, The Today Show, and The Evening News.

Result

Our work was so well received that it was featured as the centerpiece of a nationwide NBC road tour in 2011 and helped maintain a high level of renewed sponsorship support for the annual NBC news event.

A year later, Magnet was hired to create all video content for the NBC Education Nation Road Tour.

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