Norton

Live-Action Video Production


Situation

After successfully working together on the Freak Occurrence ‘Accident’ video series, Norton hired Magnet for more video production. This time, it sought to market its Norton Zone software, which enables users to safely share files in the cloud.

Solution

After a team brainstorm, the idea of using puppets to express Norton’s safe and easy approach to file sharing came to the forefront. Norton, with a history of embracing humor in its marketing, loved the idea and gave the green light to create two live-action, puppet-centric videos. Using custom designed puppets, puppeteered by a group of hired professionals, both videos were shot in just one day in our onsite studio.

Result

The videos are on Norton’s YouTube channel and have an accumulative 25,000 views already – and counting. Norton was excited by and pleased with the humor, tone, and final overall product.

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