In order to showcase this high-quality, award-winning line of Olympus O-MD cameras, we envisioned a debutante ball of sorts: a classy, beautiful, and smooth way to show off the cameras, to present them as competitive with high-end DSLR cameras already on the market.
Our animation team recreated the cameras using digital, photorealistic Cg modeling. Each animated camera was then placed into a space that appeared infinite, where we could capture footage of the cameras in motion and at various angles to show off the sleek designs and beautiful details. This approach allowed us to showcase the cameras in a heightened, larger-than-life visual style.
In post-production, we added alternating text around each camera, featuring positive reviews from respected industry publications like DP Review, Imaging Resource, and PC Mag, among others.