Sundance Film Festival

On the Circuit


Situation

On the Circuit was an original podcast interview program offering a thinking person’s guide to the global film festival circuit. Featuring interviews with some of the world’s most prolific directors, the series went beyond typical talk-show sound bites, exploring the deep creative, motivational, and personal stories behind the work of filmmakers such as Brian De Palma, Morgan Spurlock, Alan Ball, James Marsh, Michel Gondry, and Errol Morris.

Solution

On the Circuit was supported by the Sundance Film Festival, for which Magnet Media served as official new media providers for three years, producing and distributing content from the festival annually, including director Q&A sessions, panel discussions, parties and premieres.

Result

On the Circuit maintained a year-round editorial schedule, airing over 50 episodes. Via its relationship with the ongoing podcast series and a dedicated promotional campaign, Magnet Media was able to increase year-over-year viewership of Sundance Film Festival supplemental content by over 500%.

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