Magnet Media and Spectrum Reach have established a long standing relationship over the years. Beginning in the second half of 2017, Spectrum came to Magnet with a myriad of requests including: refining the client brand story, scale the telling of the brand story in a customer-centric approach, galvanize the client sales force with this brand story, and generate leads and measurable results (increased conversion, higher order value, etc.).
We worked with Spectrum to help execute a modern “365” marketing strategy, showcasing a living case study of our capabilities and many of our key differentiators: the ultimate multiscreen content of cable television, the depth of our consumer insights, our locally based full service teams, and the variety and strength of our advertising products.
These assets were formatted for use across TV, mobile apps, and social media (LinkedIn, IG & FB). Content was originally distributed across social as a 15 part series and then edited into a 16 minute film. Both videos are featured on their main site: https://www.spectrum365.com
• 5% social media engagement rate (250% above industry average)
• More than 2 million social media impressions (300%+ above benchmark)
• 83 organic press mentions