Wowza Media Systems

Video Production and Animation – Overall Case Study


Situation

As part of an ongoing partnership, Wowza Media Systems comes to Magnet for various video solutions. The company, which provides “the next generation of media streaming software,” needs visual avenues through which to explain its offerings, reach its customers, and engage the public with its overall story.

Solution

Because so many of its customers and partners were in attendance at the 2013 National Association of Broadcasters (NAB) show in Las Vegas, Nevada, Wowza hired Magnet to conduct a series of interviews with founders, partners, and customers. The first edit was used to show its own Board of Directors the progress it was making in establishing relationships with leaders in the video streaming space and to get new meetings for sales. The edit was also used as the centerpiece of its outbound sales efforts.

Separately, Wowza needed a two minute, looping sizzle video to play on its booth monitor at events, trade shows, and conferences, in an overall effort to attract customers walking by. Magnet was able to provide a sharply produced animated piece that gives a succinct and visually compelling demonstration of Wowza’s key value proposition and competitive differentiators. It was later decided that the video would be featured on Wowza’s website to help customers understand its overall business goals and offerings. It’s still there now.

Additionally, Magnet created a short, event-based piece for Wowza, also at the 2013 NAB show, at which the company threw a party for its customers. The final, light-hearted video provided an effective way for Wowza to follow up with business leads after the event.

Result

Regarding the work done thus far, Heidi Jackman, Chief Revenue Officer at Wowza said: “I really enjoy working with Magnet Media. They are far more than a video production company. They are strategic thinkers that always have my best interest and business goals in mind. I’m looking forward to a long partnership developing innovative and effective digital video marketing campaigns with the team at Magnet.”

Magnet and Wowza continue to work together as part of an ongoing relationship.

 

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