Xbox

Xbox E&D Advertising


Situation

The Trade Marketing team at Xbox was looking to reach CMOs, marketing VPs, and advertisers interested in integrated campaigns on Xbox.

Solution

Magnet Media produced a customer evidence video that showcased integrated campaigns on the Xbox by leading edge, integrated advertisers from KIA, ALPHA ROMEO and NISSAN. Magnet also produced and promoted a webinar on the same topic that drove qualified leads to Microsoft’s database, supporting the Trade Marketing team’s sales force.

Result

Microsoft was pleased with the video, and used it to promote their advertising capabilities on their site, during client meetings, and at trade show events.

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