Youtube

YouTube / Art Director’s Club


Situation

After the runaway success of the Show & Tell videos Magnet produced for Google and the Art Director’s Club, we were tasked with creating four more.

Solution

Unlike their shorter predecessors, these episodes provided an intimate, in-depth look at how creators utilize YouTube in their marketing campaigns. Featuring thought leaders like The Barbarian Group co-founder Benjamin Palmer, BBH CCO Kevin Roddy, Dynomighty founder Terrence Kelleman, and W+K’s Eric Kallman and Craig Allen (creators of a certain famous Old Spice campaign), this series articulated the perfect union between YouTube, the Art Director’s Club and the larger creative community.

Result

Google was pleased with the results, and Magnet’s partnership on multiple projects has continued to this day.

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