After working closely with YouTube on the Google/YouTube Show & Tell series, Magnet Media was asked to come out to the California with them for TED. YouTube and TED were holding a contest entitled “Ads Worth Spreading” and wanted to capture conversations with the advertising giants and innovators who were in attendance for the conference.
The Magnet team devised a sleek style for the videos and shot ten full-length interviews in two days. We turned around all ten videos plus a highlights reel within two weeks so YouTube could display the videos at the upcoming TED Ads Worth Spreading New York event.
The videos were met with overwhelming praise from YouTube and attendees of the TED event.