• VidCon 2015: Top 10 Online Video Influencer Trends

    VidCon began just 5 years ago and hosted a respectable but small crowd of 1,400 attendees. By the time the Anaheim Convention Center opened its doors for this year’s conference, that total had grown to 18,000 attendees, many of them enthusiastic fans of the headlining online video creators. The conference is, in large part, designed for these fans, to provide them […]

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  • Content Chaos: Navigating the Path to Engagement [Interview with Andy Seibert]

    Each year, The Content Council produces an event geared toward C-level executives that focuses on the latest trends, content strategies, research, case studies, and more. This year’s conference is to be held right here in New York City, from March 22-24 at the Gansevoort. Our CEO Megan Cunningham will moderate a panel during Monday’s packed schedule (see the full […]

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  • Content Marketing Minds: Video Marketing & Analytics With Vidyard’s CMO Tyler Lessard

    [Editor’s Note: This is the second post in a new Magnet Media blog series called ‘Content Marketing Minds’, for which we interview influencers in the content marketing industry to learn more about their ongoing projects, successes, challenges, and opinions. See the first one here and read on below for the second.] Meet Tyler Lessard, CMO at Vidyard, a […]

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  • Magnet at VidCon: YouTube Celebrities, Monetization, New Features, & More

    The 5th annual VidCon online video conference took place last week in Anaheim, California, and our Magnet Media Originals Director of Content Development Drea Bernardi was in attendance to see the YouTube celebrity mayhem up close, and to attend industry-focused panels on original programming, monetization, and more. There she learned that “selfies are the new autographs,” as she […]

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  • Video Optimization: Maximize Your Reach With SEO Expert Matt Ballek

    With the amount of existing online videos, it can be incredibly difficult to ensure yours get seen by your intended audience. Matt Ballek, who leads our Video Optimization efforts and is an expert in the field, has been speaking on the topic of Video Search Engine Optimization from coast to coast recently, giving  presentations at conferences and […]

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  • What Does The Future of TV Look Like?

    “What does the future of TV look like?” At yesterday’s Future of Television conference, hosted by Digital Media Wire at the Museum of Jewish Heritage in lower Manhattan, that question was central to every one of the many interesting panel discussions. The television industry – once focused on promoting content coming from a single source (the TV […]

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