SXSW In Review: Creating Content for a Multi-Platform Universe
As a first timer at SxSW I wasn’t too sure what to expect when I arrived in Austin. Surprisingly enough, I found a lot of very well-respected innovators in both the digital media and tech industries addressing the same concerns many brands and media companies are experiencing today.
At most panels I attended and conversations I had with peers, it seemed as if multi-platform content distribution was the overarching topic of discussion; More specifically, Snapchat was on everyone’s mind. The fact that there is a platform out there that is delivering 8 billion video views a day and is almost exclusively reaching generation z and y is game-changing for the digital media industry.Read More
Events This Week: How to Start a Business, Tech Breakfast, & Happy Thanksgiving!
Though it’s a short week, there are still some worthwhile tech, digital, and marketing events to check out in the NYC area before our collective focus rightfully shifts from work to holiday food, family, and friends. See those below and Happy Thanksgiving! MONDAY How to Start a Business in NYC Monday, Nov 24 (06:30 PM) @ Pearl Studios […]Read More
Magnet Labs Podcast No. 58: HBO’s Standalone Streaming Service, & More
On this week’s podcast, we bid a fond farewell to our Director of Marketing Ryan Swearingen, who’s moving on from Magnet next week and will call podcast 58 his last. Ryan was one of the original podcast team members, founding it a couple years ago and participating in nearly every episode since. He also started […]Read More
What We’ve Been Up To Lately: Check Out Our New Capabilities Reel
It was time for a refresher, so our talented editors put together a new reel of our recent work. We’re happy with how it turned out and want to share it with you. Please take a look, and if you want to learn more about any of our services, see here — and never hesitate to reach out through the […]Read More
Events This Week: Crowdfunding Panel (Here @ Magnet), Social Photography, Digital Marketing, & More!
It’s not too late to join us here at Magnet Media HQ tonight for New York Tech Council’s Crowdfunding: The Good, The Bad, and the Ugly event. Get more details on that and many other tech, digital, and marketing events going on this week throughout NYC. MONDAY: Tribeca Venture Partners: Stories of Entrepreneurship Monday, Oct 20 […]Read More
New Video! Episode #1 of The Strategic Marketer: Millennials & Finance (+ Infographic)
College-educated Millennials graduated into a stormy marketplace, brimming with recession side effects like minimal job prospects and hefty amounts of debt. In our new video series, The Strategic Marketer, we talk with financial services expert and best-selling author Farnoosh Torabi, about what these young professionals face and how they can start to overcome the challenging financial hurdles getting […]Read More
Old Meets New: Big Media Companies Invest In YouTube MCNs
Bloomberg Businessweek calls it the “YouTube land grab,” while the Social Media Times refers to it as a “buying frenzy.” Big brands rooted in old media are investing in multi-channel networks (MCNs) on YouTube at an increasingly rapid rate. Most recently, “Otter Media, a joint venture between the Chernin Group and AT&T, said it had bought […]Read More
Infographic: The Modern Marketer – Part Artist, Part Scientist
Leading up to our NewCo NY content session tomorrow afternoon, the hot topic around the office is how data and analytics can and should inform the creative storytelling process. This goes hand-in-hand with the infographic below, which breaks down the modern marketer, detailing how he or she needs to be part artist, part scientist in […]Read More
Content Marketing Minds: Q&A With Contextly Co-Founder Ryan Singel
Ryan Singel is the co-founder of Contextly, a digital publishing tool that helps content creators and publications engage readers by providing high-quality content recommendations. The former editor (and co-founder) of Wired’s Threat Level blog, Singel comes from a journalistic background focused on privacy, crime, and online security. In a blog post announcing his career shift, from editor/journalist to startup […]Read More
Microsoft & Minecraft, Apple’s (Unwanted) U2 “Gift” & More: Magnet Labs Podcast No. 54
Listen/watch this week’s podcast, on which Ryan, RJ, and myself talk about a variety of tech and digital news stories. Microsoft bought Mojang, the company responsible for the uber-popular world-building game Minecraft, this week for a whopping $2.5 million. The game appeals to all ages and is one of the most successful on the market, so it […]Read More