Hatchimals: How The Toy Craze of the Year Could Be the Strategic RoadMap that Every Innovative Marketer Should Steal
If you haven’t heard of Hatchimals, they stunned the toy industry (and traumatized the world of parents) by emerging as the ‘must-have’ toy of the season. And the secret to their success was in a new approach to digital strategy that’s within reach of every marketer.Read More
SXSW In Review: Creating Content for a Multi-Platform Universe
As a first timer at SxSW I wasn’t too sure what to expect when I arrived in Austin. Surprisingly enough, I found a lot of very well-respected innovators in both the digital media and tech industries addressing the same concerns many brands and media companies are experiencing today.
At most panels I attended and conversations I had with peers, it seemed as if multi-platform content distribution was the overarching topic of discussion; More specifically, Snapchat was on everyone’s mind. The fact that there is a platform out there that is delivering 8 billion video views a day and is almost exclusively reaching generation z and y is game-changing for the digital media industry.Read More
Too Much Of A Good Thing? My March Video Content Assessment
Television, video, film, content – whatever you want to call it – has become a major part of our cultural foundation. “We’re living in a golden age of content and technology. On demand, across screens, and interactive. So cool. Smiley face emoji”
Unfortunately I can’t quote anyone famous, like Malcolm Gladwell (@Gladwell), with that but it’s a statement I find hard to refute as I take a look at 2016.
16 months ago, a survey revealed that more than 3/4 of U.S. TV homes utilize a DVR, use video on demand, or subscribe to Netflix. I, like the people in this survey, use all of the above (and then some) to access my favorite content. And while we may be living in a “golden age” where the diversity of stories being told continues to broaden, I’m starting to believe that having all this new content is not as great as it seems.
Let me explain, using a personal story…Read More
Content Chaos: Navigating the Path to Engagement [Interview with Andy Seibert]
Each year, The Content Council produces an event geared toward C-level executives that focuses on the latest trends, content strategies, research, case studies, and more. This year’s conference is to be held right here in New York City, from March 22-24 at the Gansevoort. Our CEO Megan Cunningham will moderate a panel during Monday’s packed schedule (see the full […]Read More
As Retirement Crisis Looms, Video Plays Increasing Role In Savings Messaging
Retirement is at once a beautiful thing to consider (think: days off, no work-related stress or deadlines, time to read for pleasure), and a daunting notion (think: pressure of earn more, save more, now, now, now). The looming “retirement crisis” does nothing to calm anxiety related to the latter. Reports on that — including the […]Read More
Apply! ‘Marketers that Matter’ Awards in SF; Applications Due Jan. 23rd
Sponsored by The Wall Street Journal and Twitter, the 2015 Marketers that Matter Awards Gala will aim to answer the question: who is defining the new frontier of marketing? After the ongoing application process, open through January 23rd, a panel of judges will determine award-worthy marketing leaders, highlighting executives and teams who created important, influential programs with proven results throughout the year. “Marketing has never seen a […]Read More
Events This Week: How to Start a Business, Tech Breakfast, & Happy Thanksgiving!
Though it’s a short week, there are still some worthwhile tech, digital, and marketing events to check out in the NYC area before our collective focus rightfully shifts from work to holiday food, family, and friends. See those below and Happy Thanksgiving! MONDAY How to Start a Business in NYC Monday, Nov 24 (06:30 PM) @ Pearl Studios […]Read More
Magnet Labs Podcast No. 58: HBO’s Standalone Streaming Service, & More
On this week’s podcast, we bid a fond farewell to our Director of Marketing Ryan Swearingen, who’s moving on from Magnet next week and will call podcast 58 his last. Ryan was one of the original podcast team members, founding it a couple years ago and participating in nearly every episode since. He also started […]Read More
What We’ve Been Up To Lately: Check Out Our New Capabilities Reel
It was time for a refresher, so our talented editors put together a new reel of our recent work. We’re happy with how it turned out and want to share it with you. Please take a look, and if you want to learn more about any of our services, see here — and never hesitate to reach out through the […]Read More
Events This Week: Crowdfunding Panel (Here @ Magnet), Social Photography, Digital Marketing, & More!
It’s not too late to join us here at Magnet Media HQ tonight for New York Tech Council’s Crowdfunding: The Good, The Bad, and the Ugly event. Get more details on that and many other tech, digital, and marketing events going on this week throughout NYC. MONDAY: Tribeca Venture Partners: Stories of Entrepreneurship Monday, Oct 20 […]Read More