Online Video

  • SXSW In Review: Creating Content for a Multi-Platform Universe

    As a first timer at SxSW I wasn’t too sure what to expect when I arrived in Austin. Surprisingly enough, I found a lot of very well-respected innovators in both the digital media and tech industries addressing the same concerns many brands and media companies are experiencing today.

    At most panels I attended and conversations I had with peers, it seemed as if multi-platform content distribution was the overarching topic of discussion; More specifically, Snapchat was on everyone’s mind. The fact that there is a platform out there that is delivering 8 billion video views a day and is almost exclusively reaching generation z and y is game-changing for the digital media industry.

    Read More
  • VidCon 2015: Top 10 Online Video Influencer Trends

    VidCon began just 5 years ago and hosted a respectable but small crowd of 1,400 attendees. By the time the Anaheim Convention Center opened its doors for this year’s conference, that total had grown to 18,000 attendees, many of them enthusiastic fans of the headlining online video creators. The conference is, in large part, designed for these fans, to provide them […]

    Read More
  • 50 Birds, 50 States: A New Magnet-Produced Original Series For Nat Geo Kids

    We recently produced a new original, animated series for National Geographic Kids’ digital properties. Called 50 Birds, 50 States, the series was just named a finalist in the Cynopsis Kids !magination Awards in the category of Interstitial Series. This fun, energetic series follows Barry the Bald Eagle, America’s national bird, as he soars from coast to […]

    Read More
  • Creating a Brand Character: Can it Make a Difference?

    Readers, viewers, gamers — anyone entrenched in a story big or small inherently seeks an emotional connection with its characters. It’s what makes it possible to stay up all night binge-watching your new favorite show, to feel tears well during an inspiring commercial, or to read that same amazing novel three times over. Successful content marketers know this character-driven […]

    Read More
  • Fresh Competition: Jason Kilar Launching Online Video Service, Vessel

    Jason Kilar, former Hulu CEO, is up to something new and potentially huge. His latest venture is Vessel, an online video service that’s now open as an invite-only beta, but could be open to the public at large as early as March. Depending on your point of view, Kilar could be trying to compete with YouTube’s dominance […]

    Read More
  • What We’ve Been Up To Lately: Check Out Our New Capabilities Reel

    It was time for a refresher, so our talented editors put together a new reel of our recent work. We’re happy with how it turned out and want to share it with you. Please take a look, and if you want to learn more about any of our services, see here — and never hesitate to reach out through the […]

    Read More
  • Amazon’s ‘Transparent’, YouTube MCNs, & More: Magnet Labs Podcast No. 56

    It seems as though Amazon may be having it’s “Netflix moment“, as The Verge put it in an article published yesterday announcing the renewal of its hit original series Transparent, starring Jeffrey Tambor. We discussed its success and what it means for Amazon, as well as what it means for competition in the original online series […]

    Read More
  • Case Study: Live-Action Video Production For Microsoft’s Power BI

    Recently, we did some work for Microsoft’s Power BI for Excel data visualization software, which is built into its larger Office 365 offering. Microsoft needed to get the word out about the software, explaining what it can do to make the lives of data scientists and professionals easier. Resulting from a strategic research phase, Magnet developed a suite of […]

    Read More
  • Magnet Media’s New Director Of Business Development, Rachel Steinberg

    Rachel Steinberg joins our team as Director of Business Development, and we’re really excited about it! From West Philadelphia, born and raised (had to say it), she moved to New York City to attend college at NYU in 2003 and has been in the city ever since. Most recently, she was Business Development Manager at Meredith, […]

    Read More
  • Magnet Media & Vidyard Present: ‘Using Video At Every Step Of The Customer Journey’ Webinar 9/25

    You’ve likely heard about and understand the power that video has in building a brand’s credibility, demonstrating expertise, and educating audiences. It’s not lost on you — your brand needs video. The remaining challenge is to create the right videos for your audience. Ones that engage them with the right messages at the right times, in order to […]

    Read More

Magnet Media Blog

Sign up for updates!

How Can We Help?

  • Just fill out the form below and we'll quickly be in touch.

  • This field is for validation purposes and should be left unchanged.