Optimization

  • Tip Sheet: 5 SEO Tips For Optimizing Your YouTube Video

    There are 100 hours of video uploaded to YouTube every minute. One-hundred-hours-every-minute! Amidst that deluge of video, how do ensure your content reaches your target audience? It’s a challenge, but there are best practices that can help increase your video’s chance of being discovered and engaged with by your ideal target audience. In her recent […]

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  • Case Study: Boston Globe YouTube Audit and Video Optimization

    The Boston Globe believes in the importance of online video as it relates to a larger strategy and its place as a premier publisher. While the brand was (and still is) producing video regularly, it needed to optimize and distribute that content to reach a wider audience. And with the clout of a trusted name […]

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  • Video Optimization: Maximize Your Reach With SEO Expert Matt Ballek

    With the amount of existing online videos, it can be incredibly difficult to ensure yours get seen by your intended audience. Matt Ballek, who leads our Video Optimization efforts and is an expert in the field, has been speaking on the topic of Video Search Engine Optimization from coast to coast recently, giving  presentations at conferences and […]

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  • Video SEO: Magnet’s Matt Ballek Presents In California and Seattle Oct. 14-16

    Matt Ballek, our Director of Strategic Distribution Services, is a man on the move this month! After presenting on Video SEO at the recent Search Marketing Expo in NYC (Matt is based in Chicago), he’ll be heading out west for three more speaking engagements, to share his SEO and Optimization expertise with the left coast. […]

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  • LIVE Webinar Next Tuesday! Are You Optimizing for Engagement on YouTube?

    The facts are the facts. 100 hours of video are uploaded to YouTube every minute. Amongst that content influx, how can you ensure that your brand’s content isn’t lost in the video shuffle? In our free webinar, leading Video SEO expert (and our very own Director of Strategic Distribution Services) Matt Ballek shares insights and strategies for increasing discoverability […]

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  • VMAs Resurge Via YouTube; Maker Buys Blip. Web Video Is The Talk Of The Town.

    It almost goes without saying at this point: YouTube is influential. For brands, for individuals, for artists, for marketers. If this week’s MTV Video Music Awards is any indication of the continual growth of online video, things are looking up, up, up.  The New York Times wrote on the topic in an article called ‘Pop […]

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