• Video Optimization: Maximize Your Reach With SEO Expert Matt Ballek

    With the amount of existing online videos, it can be incredibly difficult to ensure yours get seen by your intended audience. Matt Ballek, who leads our Video Optimization efforts and is an expert in the field, has been speaking on the topic of Video Search Engine Optimization from coast to coast recently, giving  presentations at conferences and […]

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  • Creating Smart Content Informed by Data: PBS & Magnet Media at PivotCon 2013

    The relationship between data and content creation is (and should be) merging more so now than ever, as digital data becomes increasingly accessible to brands, creators, and individuals. Brands have the opportunity to carefully analyze audience-related data in an effort to directly influence the content creation process, leading to tailored original content. On October 15, during […]

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  • Matt Ballek Presents on YouTube Optimization at 2013 Search Marketing Expo (SMX)

    You may recall that, very recently, we hosted a webinar given by our Director of Strategic Distribution Services Matt Ballek. Being our resident video SEO expert, he talked about optimizing YouTube content to ensure that your audience not only finds and views your videos, but that they also engage with them by commenting, liking and sharing. […]

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